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Retailing and Consumer Behavior
The Retailing and Consumer Behavior Bachelor of Science program at the University of Wisconsin provides students with a comprehensive understanding of consumer behavior, retail management, and the strategic principles that drive the modern retail industry. The program integrates concepts from marketing, psychology, business analytics, and merchandising, equipping students with the knowledge and skills needed to analyze consumer decision-making, optimize retail operations, and create effective marketing strategies. Students study topics such as consumer psychology, retail strategy, brand management, digital commerce, and supply chain considerations, developing both analytical and practical skills to meet the dynamic needs of consumers and businesses.
Throughout the program, students gain hands-on experience through case studies, simulations, and internships with leading retailers and consumer-focused organizations. Coursework emphasizes data-driven decision-making, market analysis, and strategic planning, enabling students to evaluate trends, forecast consumer demand, and implement innovative solutions. The curriculum also explores emerging technologies, e-commerce, and global retail trends, preparing students to navigate the evolving landscape of retail and consumer behavior. Graduates emerge with a strong foundation in both theory and practical application, ready to contribute to the success of retail enterprises and consumer-focused businesses.
Key information
Key Facts
- Program Title: Retailing and Consumer Behavior
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2026
- Location: University of Wisconsin, United States
- Field of Study: Family & Consumer Science
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Retail and Consumer Studies
• Introduction to Retailing and Consumer Behavior
• Principles of Marketing
• College Writing and Communication
• Fundamentals of Business and Economics
Year 2 – Core Concepts and Analysis
• Consumer Psychology and Decision-Making
• Retail Operations and Merchandising
• Statistical Methods and Data Analysis
• Digital Marketing Fundamentals
Year 3 – Applied Retail Management
• Brand Management and Product Strategy
• E-Commerce and Retail Technology
• Marketing Research and Analytics
• Internship or Applied Retail Project
Year 4 – Advanced Integration and Capstone
• Strategic Retail Management
• Global Retailing and Consumer Trends
• Independent Research Project or Capstone
• Seminar in Consumer Behavior and Marketing Strategy
Career Opportunities
Graduates of the Retailing and Consumer Behavior program are prepared for careers in retail management, brand strategy, consumer analytics, marketing, merchandising, e-commerce, supply chain management, and sales leadership. They can work for global retail corporations, online marketplaces, consumer goods companies, marketing agencies, and consulting firms. Many graduates pursue advanced studies in marketing, business administration, consumer psychology, or retail management, enhancing their potential for leadership and specialized roles. Employers value graduates for their analytical skills, understanding of consumer behavior, strategic planning abilities, and capability to implement effective marketing and retail solutions, making them highly competitive in an industry driven by innovation, data, and customer insight.
Why Choose This Program
This program offers a unique combination of consumer insight, strategic analysis, and practical retail experience, preparing students to thrive in the fast-paced and dynamic world of retail and marketing. Students benefit from faculty mentorship, access to industry partnerships, and opportunities for internships and applied projects, bridging academic knowledge with professional practice. The curriculum emphasizes analytical thinking, ethical decision-making, and understanding consumer needs, equipping graduates to develop innovative solutions, optimize retail operations, and lead in marketing strategy. Whether pursuing careers in retail management, brand development, consumer analytics, or e-commerce, students graduate with the expertise, professional skills, and confidence necessary to excel in a rapidly evolving global market.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
