Retailing
The Retailing Bachelor of Science program at Pennsylvania University is a four-year, full-time undergraduate program designed to provide students with a comprehensive understanding of retail management, consumer behavior, and strategic business operations. The curriculum integrates marketing principles, supply chain management, consumer analytics, financial management, and retail strategy, enabling students to analyze market trends, manage retail operations, and design effective merchandising and sales strategies. Students engage in case studies, simulations, and applied projects, developing analytical, strategic, and problem-solving skills essential for leadership in retail and commerce.
Throughout the program, students participate in seminars, collaborative projects, and experiential learning guided by faculty experts in retail management, marketing, and business strategy. The program emphasizes critical thinking, data-driven decision-making, and applied business strategies, preparing graduates to evaluate market opportunities, optimize retail performance, and develop innovative solutions for consumer engagement. Students leave the program with analytical skills, strategic insight, management proficiency, and business acumen, fully prepared for careers or advanced study in retail, marketing, or business management.
Key information
Key Facts
- Program Title: Retailing
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Pennsylvania, United States
- Field of Study: Retail Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Retail Management
- Introduction to Retailing and Business Operations
- Principles of Marketing and Consumer Behavior
- Financial Accounting and Quantitative Methods
- Research Methods and Critical Analysis
Year 2 – Intermediate Study in Retail Strategy
- Merchandising and Inventory Management
- Retail Operations and Logistics
- Marketing Analytics and Consumer Insights
- Electives: E-commerce, Brand Management, or Service Marketing
Year 3 – Advanced Retail Analysis and Management
- Strategic Retail Planning and Store Management
- Applied Research Projects in Retail
- Consumer Experience and Engagement Strategies
- Electives: International Retail, Digital Marketing, or Retail Innovation
Year 4 – Capstone and Professional Integration
- Senior Thesis or Applied Retail Project
- Seminar in Contemporary Retail Challenges
- Professional Portfolio Development
- Internship or Experiential Project in Retail, Marketing, or Business Organizations
Career Opportunities
Graduates of the Retailing program are prepared for careers in retail management, brand and product management, consumer analytics, sales strategy, e-commerce, and marketing research. Alumni may work as retail managers, merchandisers, marketing analysts, or pursue graduate studies in business, marketing, or retail management. The program equips graduates to evaluate consumer trends, develop data-driven strategies, and lead retail operations effectively. With strong analytical, strategic, and leadership skills, graduates are highly competitive in professional and academic environments focused on commerce and retail innovation.
Why Choose This Program
This program is distinguished by its integration of retail strategy, consumer analytics, business management, and applied research within a four-year curriculum. Students benefit from mentorship, experiential learning, and hands-on projects that connect theoretical knowledge with practical retail and business applications. The curriculum emphasizes critical thinking, strategic decision-making, and problem-solving, preparing graduates to lead retail operations, analyze consumer behavior, and implement innovative business strategies. For students passionate about the retail industry, consumer engagement, and strategic business management, this program offers a rigorous, immersive, and career-focused pathway to professional and academic success.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
