Service Management, Culture and Creativity Management
The Master of Science in Service Management, Culture and Creativity Management (Entrepreneurship) is a two-year, full-time on-campus program that focuses on managing and developing cultural and creative industries within service-based economies. The program explores key areas such as cultural entrepreneurship, creative business models, service innovation, and organizational management in cultural sectors. Students gain a strong understanding of how value is created and sustained in industries driven by creativity, culture, and services.
Graduates are well-prepared for careers in cultural management, creative industry leadership, and entrepreneurial development within arts organizations, media companies, consulting firms, and public cultural institutions. The program emphasizes strong creative entrepreneurship and service innovation, equipping students with the strategic and managerial skills needed to develop and lead organizations in the cultural and creative sectors.
Key Facts
Key Facts
- Program Title: Service Management, Culture and Creativity Management
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Lund University, Sweden
- Field of Study: Entrepreneurship
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Service and Cultural Management
- Introduction to Service Management
- Culture and Creativity in Business
- Strategic Management in Service Industries
Semester 2 – Advanced Topics in Service and Creativity Management
- Creative Industries Management
- Culture, Creativity, and Innovation
- Marketing in Service and Creative Sectors
Semester 3 – Specialization and Applied Research
- Cultural Entrepreneurship and Business Strategy
- Service Marketing and Consumer Behavior
- Research Project / Fieldwork
Semester 4 – Master’s Thesis and Final Project
- Independent Research / Thesis
- Data Analysis and Service Innovation
- Presentation & Academic Portfolio
Career Opportunities
Graduates of the Service Management, Culture and Creativity Management Master’s program are highly sought after in creative industries, service innovation, and cultural project management. With expertise in cultural management, creative industries, and service design, graduates can pursue roles as project managers, cultural consultants, service designers, or creative directors. The growing demand for innovation in service management and creative industries ensures strong career prospects in cultural institutions, creative agencies, and multinational corporations.
Why Choose This Program
Service Management, Culture and Creativity Management program focuses on service design, cultural project management, and creative industries. Students will develop expertise in managing creative projects and services within cultural contexts. The program prepares graduates for leadership roles in the creative and cultural industries, equipping them with the tools to drive innovation in service management and cultural initiatives.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 46 222 00 00
Email: info@lu.se
Address: Lund University, Paradisgatan 2, 221 00 Lund, Sweden
