Service Management, Retailing and Consumption
The Master of Science in Service Management, Retailing and Consumption (Retail Management) is a two-year, full-time on-campus program that focuses on the dynamics of service industries, consumer behavior, and retail operations. The program examines key areas such as service design, retail strategy, customer experience, and consumption patterns, providing students with a deep understanding of how value is created and delivered in service-driven economies.
Graduates are well-prepared for careers in retail management, service development, and consumer experience strategy within retail companies, consulting firms, and service organizations. The program emphasizes strong service innovation and consumer behavior analysis, equipping students with the strategic and analytical skills needed to design competitive retail and service solutions in global markets.
Key Facts
Key Facts
- Program Title: Service Management, Retailing and Consumption
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Lund University, Sweden
- Field of Study: Retail Management
- Language of Instruction: English
Program Structure
Semester 1 – Introduction to Service Management and Retailing
- Fundamentals of Service Management
- Retail Strategies and Consumer Behavior
- Service Marketing and Digital Transformation
Semester 2 – Advanced Service Management
- Consumer Experience and Engagement
- Retail Supply Chain Management
- Service Design and Innovation
Semester 3 – Specialization and Applied Research
- Retail Analytics and Performance Measurement
- Sustainable Practices in Service and Retail
- Research Project / Fieldwork
Semester 4 – Master’s Thesis and Final Project
- Independent Research / Thesis
- Data Analysis and Service Management
- Presentation & Academic Portfolio
Career Opportunities
Graduates of the Service Management, Retailing and Consumption Master’s program are highly sought after in retail management, consumer behavior analysis, and service innovation. With expertise in retail operations, consumer research, and service design, graduates can pursue roles as retail managers, customer experience specialists, service consultants, or brand managers. The increasing importance of customer-centric strategies in the retail sector ensures strong career prospects in retail businesses, consulting firms, and consumer goods companies.
Why Choose This Program
Service Management, Retailing and Consumption program focuses on consumer behavior, retail management, and service design. Students will gain an understanding of the dynamics of consumer behavior and the strategies necessary to manage and innovate in the retail industry. The program prepares graduates for careers in service management, equipping them with the skills to drive customer-focused business strategies in an increasingly competitive marketplace.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 46 222 00 00
Email: info@lu.se
Address: Lund University, Paradisgatan 2, 221 00 Lund, Sweden
