Service Management, Tourism
The Master of Science in Service Management, Tourism (Hospitality Management) is a two-year, full-time on-campus program that focuses on the management and development of tourism and hospitality services. The program covers key areas such as tourism planning, hospitality operations, service design, destination management, and customer experience. Students develop a strong understanding of how tourism and hospitality industries operate within a global and sustainability-oriented context.
Graduates are well-prepared for careers in tourism management, hospitality operations, and service development within hotels, travel organizations, destination management companies, and public tourism agencies. The program emphasizes strong service management and tourism development, equipping students with the strategic and operational skills needed to improve service quality and create sustainable tourism experiences.
Key Facts
Key Facts
- Program Title: Service Management, Tourism
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Lund University, Sweden
- Field of Study: Hospitality Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Service Management
• Introduction to Service Management
• Tourism and Hospitality Management
• Business Strategy in Service Industries
• Marketing and Customer Experience in Tourism
Semester 2 – Managing Tourism and Service Operations
• Service Quality and Innovation
• Tourism and Sustainability
• Financial Management for Service Industries
• Research Methods in Tourism Management
Semester 3 – Strategic Tourism Management
• Strategic Marketing in Tourism
• International Tourism and Global Markets
• Managing Tourism Destinations
• Fieldwork/Research Project in Tourism Management
Semester 4 – Master’s Thesis & Applied Research
• Independent Research / Thesis
• Tourism Policy and Planning
• Final Presentation & Portfolio Development
Career Opportunities
Graduates of the Service Management, Tourism Master’s program are highly valued in tourism management, hospitality industry, and customer service innovation. With expertise in service design, tourism strategies, and hospitality management, graduates can pursue roles as hotel managers, tour operators, event coordinators, or tourism consultants. The growing demand for tourism services and experiential travel ensures strong career prospects in tourism boards, hotels, and travel agencies.
Why Choose This Program
Service Management, Tourism program focuses on tourism management, service operations, and customer experience. Students will develop skills in managing tourism businesses, designing customer-focused services, and creating sustainable tourism models. The program prepares graduates for leadership roles in tourism and hospitality, equipping them with the expertise to manage the growing global tourism industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 46 222 00 00
Email: info@lu.se
Address: Lund University, Paradisgatan 2, 221 00 Lund, Sweden
