Social Media and Society
The Master of Arts in Social Media and Society at the University of Groningen is a one-and-a-half-year, full-time, on-campus program that explores the impact of social media on society and human communication. This program offers an interdisciplinary approach, combining media studies, communication theory, and social sciences to understand how social media shapes public discourse, culture, and politics. Students will engage with topics such as digital identity, social media ethics, online communities, and the role of social media in global movements, preparing them for a deep understanding of the digital landscape.
Graduates will be well-prepared for careers in social media strategy, digital marketing, and media analysis. The University of Groningen offers a collaborative academic environment, access to expert faculty, and opportunities for hands-on experience, ensuring students are equipped with the tools needed to succeed in the fast-evolving field of social media and communication.
Key Facts
Key Facts
- Program Title: Social Media and Society
- Degree Type: Master of Arts
- Duration: 1,5 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 August 2026
- Location: University of Groningen, Netherlands
- Field of Study: Media Studies & Mass Media
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Social Media and Society
- Introduction to Social Media and Digital Culture
- Media Influence and Social Impact
- Research Methods in Social Media Studies
- Communication Technologies and Society
Semester 2 – Advanced Social Media and Society
- Social Media Analytics and Marketing
- Digital Identity and Privacy
- Ethics and Regulation of Social Media
- Research Project in Social Media and Society
Semester 3 – Specialization in Social Media and Society
- Social Media and Political Movements
- Media Literacy and Public Engagement
- Social Media's Impact on Society
- Research Project in Specialized Social Media Studies
Career Opportunities
Graduates of the Social Media and Society Master’s program can work in digital marketing, media analysis, and social media strategy. With expertise in social media platforms, digital trends, and communication strategies, graduates are prepared for roles as social media managers, digital marketing strategists, or media analysts. This program offers opportunities in media organizations, advertising agencies, and digital marketing firms.
Why Choose This Program
The Social Media and Society Master’s program explores the impact of social media on modern communication, culture, and society. Students learn how to analyze and manage social media platforms, develop digital strategies, and engage with online communities. The program’s interdisciplinary focus ensures that graduates are well-equipped to work in media, marketing, and communication industries. Graduates are ready to contribute to the development of digital content strategies and the management of social media campaigns in various sectors.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 50 363 9111
Email: study@rug.nl
Address: University of Groningen, Broerstraat 5, 9712 CP Groningen, Netherlands
