Sport Management
The Bachelor of Science in Sport Management at the University of Michigan provides a comprehensive curriculum for students seeking to develop expertise in sports administration, management, and organizational leadership. The program emphasizes event management, marketing, strategic planning, and operational practices within the sports industry, preparing students to navigate complex challenges and make evidence based decisions. Students engage in practical projects, internships, and collaborative activities, developing skills necessary to manage teams, coordinate events, and implement effective organizational strategies. This program cultivates both managerial proficiency and industry knowledge, equipping graduates to succeed in diverse professional roles in the sports sector.
Learners participate in an interdisciplinary environment where management, marketing, and sports operations intersect. The curriculum offers opportunities for applied research, fieldwork, and hands on projects, allowing students to explore sponsorship strategies, team management, and event coordination. Through mentorship, collaborative learning, and strategic exercises, students refine leadership, analytical, and communication skills. With a focus on evidence based practice and applied learning, the program prepares graduates to implement innovative solutions, optimize organizational performance, and contribute to the development of professional sports organizations.
Key information
Key Facts
- Program Title: Sport Management
- Degree Type: S. Bachelor
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of Michigan, United States
- Field of Study: Management Studies
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Sport Management
• Introduction to Sports Management
• Principles of Marketing in Sport
• Organizational Behavior
• Applied Research Methods in Sports
Year 2 - Core Management and Analytics
• Event Planning and Facility Management
• Sports Finance and Economics
• Leadership in Sport Organizations
• Data Analysis for Sports Management
Year 3 - Advanced Applications and Strategy
• Sponsorship and Promotion Strategies
• Strategic Planning in Sports
• Internship in Sports Organization
• Ethics and Governance in Sport
Year 4 - Capstone and Professional Integration
• Senior Project in Sport Management
• Applied Leadership in Sport
• Professional Portfolio Development
• Advanced Seminar in Sports Management
Career Opportunities
Graduates of this program acquire advanced management, analytical, and leadership skills that prepare them for careers in professional sports teams, athletic administration, event management agencies, and sports marketing firms. They develop expertise in organizational strategy, sponsorship management, and operational planning, enabling them to design effective programs and lead teams successfully. The program also prepares graduates for roles in consulting, sports policy, and operational management within the sports industry. Graduates leave equipped to manage complex projects, implement evidence based strategies, and influence organizational success in professional sports.
Why Choose This Program
This program is ideal for students seeking a curriculum that integrates sports administration with applied management, event coordination, and leadership development, offering mentorship and hands on professional experience. Learners benefit from faculty expertise, experiential learning, and collaborative projects that strengthen managerial, analytical, and problem solving skills. The curriculum emphasizes evidence based practice, strategic planning, and professional growth, preparing graduates to address challenges in sports organizations and deliver innovative solutions. With its focus on practical proficiency and strategic excellence, the program provides a dynamic academic environment for students aspiring to careers in sports management, marketing, and organizational leadership.
Contact Information
For further information, please contact the admissions office at:
Phone: 734-764-8129
Email: rackadmis@umich.edu
Address: Graduate Admissions Office, University of Michigan, Ann Arbor, MI 48109, USA
