Key information
Key Facts
- Program Title: Sport Management
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 04 January 2026
- Location: Rice University, United States
- Field of Study: Sports Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Sport and Business
- Introduction to Sport Management
- Principles of Marketing
- Fundamentals of Business Communication
- Sport in American Society
Year 2 – Core Management and Industry Functions
- Sport Finance and Economics
- Sport Law and Governance
- Event and Facility Management
- Elective: Athlete Representation or Sponsorship Strategy
Year 3 – Applied Experience and Analysis
- Sport Analytics and Decision-Making
- Media and Public Relations in Sport
- Internship with Sport Organization or Athletic Department
- Elective: Global Sport or Diversity in Sport Leadership
Year 4 – Strategic Integration and Career Preparation
- Capstone in Sport Business Strategy
- Ethics and Leadership in Sport
- Senior Seminar or Research Project
- Elective: Esports Management or Fan Engagement Technologies
Over four years of full-time, on-campus study, students engage in coursework that emphasizes strategic thinking, ethical leadership, and industry-specific knowledge. The program is designed to provide a well-rounded understanding of sports as a global enterprise, with opportunities for specialization in areas like analytics, media, or entrepreneurship. With access to expert faculty, internships with major sports organizations, and experiential learning in real-world settings, students graduate with the skills and confidence to thrive in competitive and collaborative sports environments.
Career Opportunities
Graduates of the Sport Management BA program at Rice University are prepared to enter a broad range of careers where strategic thinking, communication, and industry knowledge are essential. Many pursue roles in professional sports franchises, collegiate athletic departments, sports media, or marketing and sponsorship agencies, working as operations coordinators, event managers, brand consultants, or talent representatives. Others contribute to areas like sports analytics, licensing, or nonprofit sports development, leveraging data and storytelling to grow fan engagement and community impact. The program also serves as a pathway to graduate study in sports business, law, or public relations, opening doors to leadership roles in domestic and international sports markets. With industry demand growing across digital platforms, global competitions, and youth development programs, Rice graduates are uniquely equipped to make meaningful contributions through innovation, integrity, and a deep understanding of the sports ecosystem.
Why Choose This Program
The Sport Management program at Rice University provides a cutting-edge, experiential, and professionally focused education that prepares students to lead and innovate in the competitive world of sport. With a curriculum grounded in business fundamentals and adapted to the unique demands of the industry, students develop the ability to manage teams, negotiate deals, and engage fans with creativity and purpose. The program encourages close faculty interaction, mentorship from industry professionals, and hands-on learning through internships and real-world case studies. Located in Houston—home to major league teams, global sporting events, and a thriving sports economy—Rice offers unparalleled access to industry networks and job opportunities. Whether you're passionate about building brands, advancing social impact through sport, or managing the business behind the game, this program gives you the skills and experience to succeed where sports, strategy, and leadership converge.
Contact Information
For further information, please contact the admissions office at:
Phone: 713-348-7423
Email: admission@rice.edu
Address: Office of Admission – MS 17, 109 Lovett Hall, 6100 Main Street, Houston, TX 77005, United States
