Sport Management
The Master of Arts in Sport Management at the University of Michigan provides a comprehensive program for students seeking expertise in sports administration, marketing, and organizational leadership. The curriculum emphasizes management principles, strategic planning, event operations, and analytics in sports contexts, preparing students to address complex challenges in the sports industry. Students engage in applied projects, case studies, and experiential learning, developing skills necessary to manage teams, organize events, and implement evidence based strategies for organizational success. This program cultivates both managerial proficiency and industry expertise, equipping graduates to lead sports organizations and contribute to professional sports development.
Learners participate in an interdisciplinary environment where management, marketing, and sports administration intersect. The curriculum offers opportunities for internships, applied research, and collaborative projects, allowing students to explore sponsorship, facility management, and athlete engagement strategies. Through mentorship, project work, and strategic planning exercises, students refine problem solving, analytical, and communication skills. With a focus on evidence based practice and applied research, the program prepares graduates to design innovative sports programs, optimize organizational performance, and influence strategic decision making in sports management
Key information
Key Facts
- Program Title: Sport Management
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of Michigan, United States
- Field of Study: Sports Management
- Language of Instruction: English
Program Structure
Semester 1 - Foundations in Sport Management
• Principles of Sports Management
• Sports Marketing and Communication
• Organizational Behavior in Sport
• Research Methods in Sport Studies
Semester 2 - Advanced Applications and Analytics
• Event and Facility Management
• Sports Finance and Economics
• Applied Data Analysis in Sports
• Leadership in Sport Organizations
Semester 3 - Strategic Planning and Applied Projects
• Sponsorship and Sports Promotion
• Strategic Planning in Sport
• Applied Project in Sport Management
• Ethics and Governance in Sport
Semester 4 - Capstone and Professional Integration
• Internship in Sport Organization
• Capstone Project in Sport Management
• Advanced Leadership in Sport
• Professional Portfolio Development
Career Opportunities
Graduates of this program acquire advanced leadership, analytical, and management skills that prepare them for careers in professional sports organizations, athletic administration, sports marketing agencies, and event management firms. They develop expertise in team leadership, sponsorship, and facility management, enabling them to design and implement successful sports programs and events. The program also prepares graduates for roles in consulting, sports policy development, and operational management. Graduates leave equipped to lead sports initiatives, execute strategic programs, and influence organizational performance within the sports industry.
Why Choose This Program
This program is ideal for students seeking a curriculum that integrates sports management with applied analytics, event operations, and leadership development, offering opportunities for mentorship and hands on industry experience. Learners benefit from faculty expertise, collaborative projects, and experiential learning that strengthen managerial, analytical, and problem solving skills. The curriculum emphasizes evidence based practice, strategic planning, and professional growth, preparing graduates to address complex challenges in sports organizations and deliver innovative solutions. With its focus on strategic excellence and applied proficiency, the program provides a rigorous academic environment for students aspiring to careers in sports administration, marketing, and organizational leadership.
Contact Information
For further information, please contact the admissions office at:
Phone: 734-764-8129
Email: rackadmis@umich.edu
Address: Graduate Admissions Office, University of Michigan, Ann Arbor, MI 48109, USA
