The Master of Science in Sports Management is a one year full time on campus program designed for students seeking advanced knowledge in the business and administration of sports organizations. The curriculum combines sports marketing, event management, leadership, and analytics to provide a comprehensive understanding of how to manage professional sports teams, recreational programs, and athletic organizations. Through this program, students develop management skills, marketing expertise, strategic planning competencies, and leadership abilities, preparing them to oversee operations, optimize team performance, and implement successful sports programs in competitive environments.
This program offers an interactive and application focused learning environment where lectures, workshops, case studies, and practical projects allow students to apply management principles to real world sports scenarios. Students refine sports event planning, athlete and team management, financial analysis in sports, and marketing strategy through hands on projects and collaborative exercises. Graduates are prepared to work in professional sports organizations, athletic departments, sports marketing agencies, and event management companies, equipping them to lead teams, manage budgets, organize large scale events, and drive performance improvement initiatives across diverse sports settings.
Key information
Key Facts
- Program Title: Sports Management
- Degree Type: S. Master
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: Columbia University, United States
- Field of Study: Sports Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Sports Management
• Principles of Sports Management
• Sports Marketing and Sponsorship
• Organizational Leadership in Sports
• Research Methods in Sports Management
Semester 2 – Advanced Applications and Leadership
• Sports Event Planning and Operations
• Financial Management in Sports
• Seminar in Strategic Sports Leadership
• Applied Project in Sports Management
Career Opportunities
Graduates of this program are prepared for careers in sports administration, management, marketing, and event coordination. Career paths include sports manager, athletic director, event coordinator, sports marketing consultant, and team operations manager. Graduates are equipped to manage budgets, develop marketing campaigns, organize sports events, oversee athletic programs, and implement strategic initiatives for performance optimization. The program also prepares learners for leadership and advisory roles in professional sports teams, collegiate athletic departments, and sports agencies, enabling them to influence organizational strategy, improve operational efficiency, and contribute to the growth of sports programs.
Why Choose This Program
Students choose this program because it combines sports administration, strategic leadership, marketing expertise, and applied management skills within a one year intensive framework. The curriculum emphasizes practical experience, decision making, and team leadership, allowing learners to acquire the skills necessary to excel in professional sports organizations, athletic programs, and event management companies. Graduates gain the knowledge, confidence, and competencies to pursue careers in sports management, marketing, event planning, and administration while contributing meaningfully to organizational success, operational excellence, and the development of sports initiatives across diverse settings.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 212 854 1754
Email: admissions@columbia.edu
Address: University of Columbia, Admissions Office, New York, NY, United States
