Strategic Marketing Intelligence
The Master of Science in Strategic Marketing Intelligence at the University of Groningen is a two-year, full-time, on-campus program that focuses on the use of data and analytics to drive marketing strategies and business growth. This program combines marketing theory with advanced data analysis techniques, preparing students to make informed decisions based on consumer behavior, market trends, and competitive intelligence. Students will explore topics such as marketing analytics, digital marketing, customer insights, and strategic decision-making.
Graduates will be well-prepared for careers in marketing analytics, strategic marketing, and market research. The University of Groningen offers access to expert faculty, cutting-edge research resources, and strong industry connections, ensuring students gain the skills necessary to excel in the competitive field of strategic marketing intelligence.
Key Facts
Key Facts
- Program Title: Strategic Marketing Intelligence
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: University of Groningen, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Strategic Marketing Intelligence
- Introduction to Strategic Marketing and Intelligence
- Consumer Insights and Market Research
- Data Analytics for Marketing
- Research Methods in Marketing Intelligence
Semester 2 – Advanced Strategic Marketing Intelligence
- Digital Marketing and Data Analytics
- Brand Strategy and Management
- Market Intelligence and Competitive Analysis
- Research Project in Strategic Marketing Intelligence
Semester 3 – Specialization in Marketing Intelligence
- Advanced Topics in Strategic Marketing
- Predictive Analytics and Consumer Behavior
- Marketing Strategy in Global Markets
- Research Project in Specialized Marketing Intelligence
Semester 4 – Master’s Thesis & Final Project
- Independent Research / Thesis
- Strategic Decision Making in Marketing
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Strategic Marketing Intelligence Master’s program can work in market research, consumer behavior analysis, and brand strategy. With expertise in marketing analytics, consumer insights, and strategic decision-making, graduates are prepared for roles as marketing analysts, brand managers, or market researchers. This program provides opportunities in marketing agencies, consulting firms, and large corporations.
Why Choose This Program
The Strategic Marketing Intelligence Master’s program focuses on the use of data analytics and insights to drive marketing decisions. Students learn about market research methods, consumer behavior, and data-driven marketing strategies. The program’s practical approach ensures that graduates are well-equipped to make informed decisions based on data and insights. Graduates are ready to contribute to the growth of brands by understanding market trends and consumer needs.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 50 363 9111
Email: study@rug.nl
Address: University of Groningen, Broerstraat 5, 9712 CP Groningen, Netherlands
