Strategic Marketing
The Master of Science in Strategic Marketing at Imperial College London is a one-year, full-time program designed for students seeking to develop advanced marketing strategies in today’s digital and global marketplace. The program covers topics such as consumer behavior, branding, digital marketing, and market research, equipping students with the tools to create and execute successful marketing strategies. Students will also gain insights into strategic decision-making, business analytics, and the integration of marketing with overall business objectives.
Graduates will be well-prepared for careers in marketing leadership, brand management, and consulting, where they can apply their knowledge to develop marketing strategies that drive business growth. The program’s emphasis on both strategic thinking and practical marketing techniques ensures that students are equipped to tackle the challenges of modern marketing in a fast-paced, competitive environment.
Key information
Key Facts
Program Title: Master of Science (MSc) in Strategic Marketing
Degree Type: Master of Science (MSc)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 29th April 2026
Location: Imperial College London, United Kingdom
Field of Study: Marketing
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Strategic Marketing
- Principles of Marketing Strategy
- Consumer Behavior and Market Research
- Digital Marketing and Social Media Strategies
- Branding and Communication
Semester 2 – Advanced Marketing Strategy & Research Project
- Strategic Brand Management
- Global Marketing and International Business
- Marketing Analytics and Data-driven Decision Making
- Research Project in Strategic Marketing
Career Opportunities
Graduates of the MSc in Strategic Marketing are well-equipped for a range of high-level roles in the marketing, brand management, and consulting industries. Career opportunities include positions such as marketing strategist, brand manager, digital marketing specialist, and market research analyst. The program provides students with a strong foundation in consumer behavior, digital marketing, and brand management, preparing them to excel in both traditional and digital marketing environments. Graduates can work across various sectors, including retail, technology, consumer goods, and consulting, where strategic marketing plays a crucial role in driving business growth. With a focus on data-driven marketing and global strategy, graduates are well-prepared to lead marketing efforts in international markets, product innovation, and consumer engagement.
Why Choose This Program
The MSc in Strategic Marketing at Imperial College London offers a comprehensive curriculum that combines strategic insights with hands-on marketing experience. Students gain an in-depth understanding of how to build effective marketing strategies, manage brands, and leverage digital tools to drive consumer engagement and business growth. Imperial’s global perspective on marketing, paired with its strong ties to industry leaders and cutting-edge research, ensures that students are exposed to the latest trends and best practices in the field. This program emphasizes analytical thinking and decision-making in a fast-paced, global market, preparing graduates to tackle complex marketing challenges. With a focus on data analytics, consumer behavior, and innovative marketing technologies, students leave with the skills and knowledge necessary to succeed in leadership roles within the marketing profession.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)20 7589 5111
Email: admissions@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London SW7 2AZ, United Kingdom
