Strategic Marketing
The Master of Science in Strategic Marketing at Imperial College London is a one-year, full-time program that provides students with the skills to develop and execute marketing strategies in a global business environment. The program covers areas such as market research, consumer behavior, brand management, digital marketing, and marketing analytics. Students will learn how to create innovative marketing strategies that drive business growth and improve customer engagement.
Graduates will be well-prepared for careers in brand management, marketing consulting, digital marketing, and advertising. The program’s focus on strategic thinking and digital marketing ensures that students are equipped to navigate the challenges of modern marketing and lead in competitive, rapidly changing markets.
Key information
Key Facts
Program Title: Master of Science in Strategic Marketing
Degree Type: Master of Science (MSc)
Duration: 1 year
Mode of Study: Full-time, On Campus
Application Deadline: 29th April 2026
Location: Imperial College London, United Kingdom
Field of Study: Risk Management
Language of Instruction: English
Program Structure
Semester 1 – Core Strategic Marketing
- Principles of Marketing Strategy
- Consumer Behaviour and Market Analytics
- Digital Marketing and Social Media
- Research Methods in Marketing
Semester 2 – Advanced Applications and Research Project
- Brand Management and Strategic Communication
- Risk Management in Marketing Decisions
- Independent Research Project
- Elective Modules in Marketing Analytics, Product Innovation, or International Marketing
Career Opportunities
Graduates from this program are prepared for careers in strategic marketing, brand management, and risk-aware marketing planning. They can work in marketing departments of multinational companies, consultancy firms, digital marketing agencies, and financial services, helping organizations make data-driven, strategic decisions to enhance brand value and customer engagement. The program equips students with analytical, strategic, and research skills, enabling them to design marketing strategies that integrate risk assessment, consumer insights, and market trends. Graduates can also pursue roles in marketing analytics, brand strategy, product management, or marketing consultancy, and they are well-prepared for doctoral studies in marketing, business strategy, or consumer research.
Why Choose This Program
This program provides a one-year intensive pathway into strategic marketing with a focus on risk management and data-informed decision-making. It emphasizes strategic planning, consumer analytics, and marketing risk assessment, allowing students to develop the skills needed to make impactful decisions in competitive markets. The independent research project provides hands-on experience in analyzing market data, designing marketing campaigns, and evaluating strategic outcomes, helping students build a professional portfolio. Graduates leave the program with the expertise and knowledge to make an immediate impact in marketing strategy, brand management, and risk-aware business decision-making, or to pursue advanced doctoral studies in marketing and business strategy.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)20 7589 5111
Email: admissions@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London SW7 2AZ, United Kingdom
