The Master of Science in Marketing with a focus on Strategic Marketing is a one-year, full-time on-campus program that provides students with the skills to develop and implement effective marketing strategies in today’s competitive global market. The program covers key topics such as market analysis, consumer behavior, brand management, and digital marketing, preparing students to lead marketing efforts that drive business growth.
Graduates will be well-prepared for careers in strategic marketing, brand management, and digital marketing. Jonkoping University offers a strong academic foundation combined with practical experience, ensuring students are equipped to make impactful decisions and lead marketing teams in various industries.
Key Facts
Key Facts
- Program Title: Strategic Marketing
- Degree Type: S. Master
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 May 2026
- Location: Jonkoping University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Strategic Marketing
• Introduction to Marketing Strategy and Consumer Behavior
• Brand Management and Marketing Communications
• Digital Marketing and Social Media Strategies
• Research Methods in Marketing
Semester 2 – Advanced Strategic Marketing
• International Marketing and Global Markets
• Marketing Analytics and Data-Driven Decisions
• Sustainable Marketing Practices
• Elective Modules in Strategic Marketing
Career Opportunities
Graduates of the Strategic Marketing program are well-prepared for roles in brand management, marketing strategy, and digital marketing. They can work as marketing directors, brand strategists, market analysts, and digital marketing managers. With businesses increasingly focused on customer engagement and market expansion, there is a high demand for professionals who can drive marketing strategies and growth. Graduates often work in marketing agencies, corporate marketing departments, and digital firms, creating and implementing effective marketing campaigns.
Why Choose This Program
The Strategic Marketing program provides students with a deep understanding of marketing principles, consumer behavior, and strategic planning. Students gain expertise in digital marketing, branding, and market analysis, preparing them for leadership roles in marketing. The program’s focus on practical skills ensures that graduates are ready to create and execute marketing strategies that drive business growth.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 36 10 10 00
Email: info@ju.se
Address: Jonkoping University, Gjuterigatan 5, 553 18 Jonkoping, Sweden
