Strategic Marketing
The Strategic Marketing Master’s program at the University of Surrey is designed to equip students with the advanced skills needed to develop and implement effective marketing strategies. This one-year, full-time course covers essential areas such as market research, brand management, digital marketing, and consumer behavior, preparing students to lead marketing initiatives in a rapidly evolving global market.
Graduates will gain the expertise to drive strategic decision-making and marketing innovations within organizations. This program is ideal for those aiming for leadership roles in marketing and related fields.
Key information
Key Facts
- Program Title: Master of Science in Strategic Marketing
- Degree Type: Master of Science
- Duration: 1 Year
- Mode of Study: Full-time, On-campus
- Application Deadline: 10th December 2025
- Location: University of Surrey, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
The Strategic Marketing program combines core marketing principles with advanced strategic concepts. Students will explore topics such as marketing analytics, brand strategy, customer relationship management, and digital transformation. The program emphasizes hands-on experience through case studies, group projects, and industry placements, enabling students to apply their learning in real-world settings.
Career Opportunities
Graduates of the Strategic Marketing program will be well-prepared for roles in strategic marketing, brand management, marketing consultancy, and digital marketing. Career opportunities include marketing manager, brand strategist, digital marketing consultant, and market research analyst. The program’s focus on strategic thinking and innovation ensures graduates are equipped to lead in the competitive marketing industry.
Why Choose This Program
The Strategic Marketing program at the University of Surrey offers a comprehensive education that blends theoretical foundations with practical application. With strong links to industry, expert faculty, and a focus on emerging marketing trends, the program prepares graduates for successful careers in the dynamic field of marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1483 300800
Email: contentedite@surrey.ac.uk
Address: University of Surrey, Guildford, Surrey GU2 7XH, United Kingdom
