Strategic Marketing (Online)
The Master of Science in Strategic Marketing (Online) is a two-year, part-time program designed for professionals seeking to enhance their marketing expertise. This online program offers a flexible learning experience while covering core marketing topics such as brand management, consumer behavior, digital marketing, and market research. Students will learn how to develop and implement effective marketing strategies that drive business success in an increasingly competitive global market.
Graduates of this program will have the skills to take on leadership roles in marketing, from overseeing brand strategies to managing marketing teams. The online format allows students to continue working while gaining advanced knowledge in strategic marketing, making it ideal for professionals looking to advance their careers in the field.
Key information
Key Facts
- Program Title: Master of Science in Strategic Marketing (Online)
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Part-time, Online
- Application Deadline: April 29, 2026
- Location: Imperial College London, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Strategic Marketing
• Principles of Marketing Management
• Consumer Behaviour and Market Research
• Marketing Analytics and Data Interpretation
• Digital Marketing Fundamentals
• Professional Skills in Marketing
Semester 2 – Marketing Strategy & Brand Management
• Strategic Brand Management
• Integrated Marketing Communications
• Pricing and Product Strategy
• Market Segmentation and Positioning
• Applied Marketing Project Preparation
Semester 3 – Advanced Marketing Applications
• Marketing Innovation and Entrepreneurship
• Customer Relationship Management
• Marketing Analytics for Strategic Decision-Making
• E-commerce and Digital Marketing Strategies
• Independent Research Project / Case Study
Semester 4 – Capstone Project & Professional Development
• Strategic Marketing Capstone Project
• Marketing Leadership and Change Management
• Global Marketing Strategy
• Presentation & Portfolio Development
• Professional Practice and Career Planning
Career Opportunities
Graduates of this program are prepared for careers in strategic marketing, brand management, and digital marketing. They gain expertise in market research, consumer behaviour analysis, and marketing strategy, making them suitable for roles in multinational corporations, marketing consultancies, e-commerce companies, and brand agencies. The program also provides a foundation for further academic studies or senior marketing roles, enabling graduates to contribute to developing effective marketing strategies, managing brand portfolios, and optimizing customer engagement. Graduates leave with the ability to analyze market data, implement strategic campaigns, and lead marketing initiatives.
Why Choose This Program
This program is ideal for students seeking a comprehensive understanding of strategic marketing. It combines theoretical knowledge, practical online learning, and research-led projects, allowing students to develop skills in marketing analysis, strategy development, and decision-making. Students benefit from mentorship by experienced marketing professionals, exposure to real-world case studies, and flexible online delivery, preparing them for careers in marketing management, brand strategy, digital marketing, or further academic studies. Upon completion, graduates are equipped to design innovative marketing campaigns, make data-driven decisions, and lead strategic initiatives in dynamic business environments.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)20 7589 5111
Email: admissions@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London SW7 2AZ, United Kingdom
