Strategic Retailing
The Strategic Retailing program at the University of Bath is a one-year, full-time Master of Science designed to provide students with advanced knowledge and skills in retail management and strategy. The program covers a wide range of topics, including retail operations, supply chain management, consumer behavior, digital retailing, and brand management, offering an in-depth understanding of how to manage and lead successful retail businesses in the modern, competitive marketplace.
Students will engage with practical case studies, simulations, and real-world projects to develop strategic decision-making skills. The program is designed to prepare graduates for leadership roles in the retail industry, where they can drive innovation, improve customer experience, and optimize operational efficiencies. Graduates will be equipped for roles in retail management, brand strategy, digital commerce, and supply chain management, with expertise in navigating the evolving retail landscape.
Key information
Key Facts
Program Title: Strategic Retailing
Degree Type: Master of Science (MSc)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 31st July 2026
Location: University of Bath, United Kingdom
Field of Study: Retail Management
Language of Instruction: English
Program Structure
Semester 1 – Foundations in Strategic Retailing
• Retail Management and Consumer Behaviour
• Marketing Strategies for Retail
• Quantitative Methods and Data Analysis
• Research Methods in Retail and Business
Semester 2 – Advanced Retail Strategy and Applied Research
• Omnichannel and E-Commerce Retailing
• Supply Chain, Operations, and Inventory Management
• Strategic Retail Planning and Brand Management
• Independent Research Project in Retail Management
Career Opportunities
Graduates of the Strategic Retailing program at the University of Bath are prepared for careers in retail management, brand strategy, e-commerce, and consultancy. Typical roles include retail manager, brand strategist, supply chain analyst, marketing consultant, and customer experience manager in retail chains, e-commerce businesses, and consultancy firms. The program equips graduates with the ability to analyze consumer behaviour, design retail strategies, and optimize operations, preparing them to respond to dynamic market trends and lead strategic retail initiatives. Alumni may also pursue doctoral research or specialist roles in retail strategy, marketing, and business development.
Why Choose This Program
The MSc in Strategic Retailing at the University of Bath offers a one-year, full-time curriculum combining retail management, marketing strategy, and applied research. The program emphasizes consumer insights, operational efficiency, and strategic planning, enabling students to develop expertise in managing retail businesses and enhancing brand value. Through independent research projects, case studies, and applied learning, graduates acquire the skills to lead retail operations, implement innovative strategies, and contribute to business growth, preparing them for competitive roles in retail, marketing, and consultancy.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1225 388388
Email: admissions@bath.ac.uk
Address: University of Bath, Claverton Down, Bath BA2 7AY, United Kingdom
