

The Specialized Master in Technology, Media, and Communications is a one year full time on campus program designed for students seeking to explore the intersection of communication, digital technologies, and media strategy. The curriculum combines media theory, digital communication tools, content strategy, and data analytics to provide a comprehensive understanding of how technology shapes communication in modern contexts. Through this program, students develop digital media skills, strategic communication expertise, content creation competencies, and analytical abilities, preparing them to design, implement, and evaluate innovative communication strategies across various media platforms.
This program offers a hands on, immersive learning environment where lectures, workshops, case studies, and practical projects allow students to apply theoretical concepts to real world media and communication challenges. Students refine digital storytelling, social media analytics, audience engagement strategies, and campaign management through collaborative exercises and applied projects. Graduates are prepared to work in media organizations, corporate communications departments, marketing agencies, and digital strategy firms, equipping them to create impactful content, optimize communication campaigns, analyze audience behavior, and lead media initiatives effectively.
Semester 1 – Foundations in Technology and Media
• Media Theory and Communication Principles
• Digital Tools for Communication
• Content Strategy and Production
• Research Methods in Media and Communications
Semester 2 – Advanced Applications and Media Strategy
• Data Analytics for Communication
• Social Media and Audience Engagement
• Seminar in Digital Communication Strategy
• Applied Project in Technology and Media
Graduates of this program are prepared for careers in media management, digital communication, marketing strategy, and content development. Career paths include digital media strategist, communications analyst, content manager, social media consultant, and media project coordinator. Graduates are equipped to design and execute communication campaigns, analyze audience behavior, manage digital content, and implement technology driven media strategies. The program also prepares learners for leadership roles in media firms, corporate communications, advertising agencies, and consultancy services, enabling them to optimize communication initiatives and drive engagement in digital environments.
Students choose this program because it combines digital communication, media strategy, technological applications, and analytical skills within a one year intensive framework. The curriculum emphasizes both theoretical foundations and practical applications, allowing learners to acquire the competencies necessary to succeed in technology driven media and communication roles. Graduates gain the knowledge, confidence, and expertise to pursue careers in digital media management, strategic communication, content development, and media consultancy while contributing meaningfully to innovative and effective communication initiatives.
For further information, please contact the admissions office at:
Phone: +1 212 854 1754
Email: admissions@columbia.edu
Address: University of Columbia, Admissions Office, New York, NY, United States