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Technology Strategy and Product Management
The Technology Strategy and Product Management MBA program at the University of Wisconsin is a dynamic two-year, full-time on-campus program that focuses on equipping students with the strategic, managerial, and technical skills necessary to lead innovation in the technology sector. As industries continue to experience rapid technological advances, there is an increasing demand for leaders who understand how to align product development with business strategy. This program combines key elements of technology strategy, product lifecycle management, and business operations, providing students with the expertise to drive product success in highly competitive and evolving markets.
Students will gain a deep understanding of the processes involved in developing, launching, and managing technology products from concept to market. The curriculum covers topics such as strategic management, business analytics, market research, and technology innovation, and includes hands-on learning through case studies, team projects, and internships with leading tech companies. Graduates will be well-prepared to take on leadership roles in product management, technology strategy, and innovation management, where they can make a meaningful impact by bridging the gap between business and technology.
Key information
Key Facts
- Program Title: Technology Strategy and Product Management
- Degree Type: Master of Business Administration
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 03 June 2026
- Location: University of Wisconsin, United States
- Field of Study: Management Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Business and Technology
- Introduction to Technology Management
- Business Strategy and Market Dynamics
- Organizational Behavior and Leadership
- Financial Accounting and Performance Management
Semester 2 – Product Development and Innovation
- Product Lifecycle Management
- Design Thinking and Product Strategy
- Technology and Business Analytics
- Global Technology Markets
Semester 3 – Advanced Technology Strategy and Management
- Strategic Technology and Competitive Advantage
- Product Development and Market Introduction
- Project Management for Technology Products
- Leadership in Innovation and Change
Semester 4 – Capstone Project and Internship
- Industry Internship in Technology Strategy/Product Management
- Capstone Project: Real-world Product Management Strategy
- Business Negotiation and Strategic Decision Making
- Career Development and Executive Leadership
Career Opportunities
Graduates of the Technology Strategy and Product Management MBA program from the University of Wisconsin are prepared to take on high-level leadership roles in the tech industry and beyond. With a strong foundation in business strategy, product management, and technology innovation, they can pursue careers as product managers, technology strategists, business development managers, and innovation leaders. The program’s focus on both business acumen and technical expertise ensures that graduates are equipped to lead cross-functional teams and manage complex technology projects. Alumni often find roles in a variety of industries, including software development, consumer electronics, health tech, and fintech, and are positioned to drive product strategies that align with organizational goals. The program’s emphasis on real-world applications, industry connections, and internships helps graduates build the professional network necessary to advance in their careers and lead innovation in their respective fields.
Why Choose This Program
The Technology Strategy and Product Management MBA program at the University of Wisconsin is uniquely designed for individuals seeking to blend their passion for technology with their aspirations for leadership in business. The program's comprehensive curriculum provides an in-depth understanding of both technology innovation and strategic business management, preparing students for leadership roles that require a strong balance of technical know-how and business insight. The on-campus format encourages hands-on learning, collaboration, and direct interaction with industry leaders, giving students the tools to navigate the fast-paced and ever-changing tech landscape. Additionally, the program's focus on product development, business analytics, and strategic decision-making ensures that graduates are well-prepared to manage successful products from conception to launch. With the increasing integration of technology in every sector, this MBA provides a competitive edge for those looking to lead the future of product management and technology strategy.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
