Textile Development and Marketing (UOLP)
The Bachelor of Arts in Textile Development and Marketing (UOLP) is a prestigious joint undergraduate program offered by Istanbul Technical University and Fashion Institute of Technology (FIT, New York). Designed for students who want to combine textile science, marketing and global business knowledge, this full-time international degree blends technical textile education with marketing and industry perspective. Students study textile materials, product development, market analysis, merchandising, and business aspects of fashion and textiles, preparing them for roles in the global textile and fashion sector. The program runs for four years and admits students exclusively in the fall semester.
Because this is a dual-degree international program, students spend part of their education in Istanbul and part in New York, gaining unique cross-cultural and industry-ready experience. With strong courses in textile technology, marketing, merchandising, and business operations, as well as project-based learning and collaboration between two top institutions, students develop both technical and commercial abilities. The program reflects the high standards of both ITU and FIT, making it an excellent choice for those aiming for textile development, product marketing, fashion business or international textile careers.
Key information
Key Facts
- Degree: Bachelor of Arts (B.A.) – Dual Degree
- Standard period of study: 8 semesters (4 years)
- Location: Istanbul & New York (via dual-degree)
- Study Type: Undergraduate (full-time, international)
- Admission semester: Fall semester only
- Area of study: Textile Development, Textile Engineering, Marketing, Merchandising, Fashion Business
- Admission modus: Through portfolio / exam or special admission (not standard national exam)
- Main language: English
Program Structure
Semester 1 – Foundations of Textile & Business
- Introduction to Textile Science
- Drawing & Visualization
- Basic Business Principles
- Material Basics and Fabric Science
- Design Studio I
Semester 2 – Textile Materials and Market Basics
- Textile Materials & Properties
- Merchandising Fundamentals
- Computer-Aided Design for Textile Products
- Introduction to Marketing
- Design Studio II
Semester 3 – Product Development & Textile Processes
- Fabric Structure and Production Basics
- Quality Control in Textiles
- Textile Product Development I
- Market Research Methods
- Digital Design & Visualization
Semester 4 – Textile Production & Business Practices
- Textile Manufacturing Processes
- Apparel & Fabric Production Technology
- Retail and Distribution Systems
- Sustainability and Ethical Production
- Design Studio III / Product Planning
Semester 5 – International Semester / FIT Transition
- Textile Business and Marketing (at FIT)
- Global Textile Markets & Trends (at FIT)
- Fabric Innovation & Smart Materials (at FIT)
- Product Development II (at FIT)
- Internship / Industry Practice
Semester 6 – Advanced Textile & Market Systems
- Textile Merchandising & Retail Management (at FIT)
- Fashion Business & Brand Management (at FIT)
- Textile Product Management
- Elective Course
- Design Project I
Semester 7 – Professional Practice & Industry Integration
- Global Supply Chain & Logistics for Textiles (at FIT)
- Marketing Strategy & Consumer Behavior (at FIT)
- Elective Course
- Internship / Industry Placement
- Design Project II / Final Product Planning
Semester 8 – Graduation & Final Project
- Bachelor’s Thesis / Final Textile Business Project
- Textile Product & Marketing Plan
- Professional Elective
- Portfolio Development & Career Planning / Showroom or Business Presentation
Career Opportunities
Graduates of this dual-degree Textile Development and Marketing program can work as textile product developers, merchandisers, marketing specialists, quality assurance coordinators, supply-chain analysts, or business managers in textile and fashion firms. They may join international fashion houses, textile manufacturers, retail companies, or consultancy firms focusing on textile business and market trends. Some graduates specialize in sustainable textile production, smart textiles, product innovation, or global supply-chain management. Others may work in brand management, wholesale or retail planning, export/import or trend forecasting.
Why Choose This Program
Choosing the Textile Development and Marketing UOLP means joining a unique program that gives both technical textile knowledge and business-marketing skills under an international dual-degree structure. Students learn textile materials and production processes, but also gain insight into global markets, business strategies, and consumer behavior — a rare combination that prepares them for modern textile industry demands. This makes the program ideal for those interested in bridging design, technology and business.
The dual-degree pathway through ITU and FIT offers exposure to different academic systems, industry standards and global perspectives. Through project-based courses, internships, and industry collaborations, students build creative, technical and commercial competencies. If you are interested in textile product development, global marketing, fashion business or sustainable textile supply-chains, this program gives you the knowledge and experience to succeed worldwide.
Contact Information
Istanbul Technical University – Faculty of Textile Technologies and Design
Gümüşsuyu Campus, Istanbul, Türkiye
Tel: +90 212 293 13 00
Email: info@itu.edu.tr
Textile Development & Marketing UOLP – Programme Contact (ITU & FIT)
Gümüşsuyu Campus, Istanbul, Türkiye / Fashion Institute of Technology,
New York, USA
Email: textilemarketing@itu.edu.tr
International Office – ITU
Ayazağa Campus, Istanbul, Türkiye
Tel: +90 212 285 71 12
Email: international@itu.edu.tr
