Tourism
The Tourism Bachelor’s program is a four-year, full-time, on-campus degree that focuses on the management, development, and analysis of tourism and hospitality industries. The program covers key areas such as tourism management, destination marketing, hospitality operations, sustainable tourism, and customer experience, providing a strong understanding of how the global tourism sector operates.
Graduates develop strong expertise in tourism and hospitality management, preparing them for careers in travel agencies, hotels, airlines, tourism boards, event management companies, and international hospitality organizations. The program equips students with managerial, analytical, and communication skills, enabling them to work effectively in a dynamic and global service industry.
Key Facts
Key Facts
- Program Title: Tourism
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 July 2026
- Location: University of Barcelona (UB), Spain
- Field of Study: Tourism & Leisure
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Tourism and Leisure
- Introduction to Tourism Studies
- Principles of Hospitality Management
- Geography of Tourism
- Cultural and Social Aspects of Tourism
- Business and Communication Skills
- Introduction to Event Management
Year 2 – Core Tourism and Leisure Topics
- Tourism Marketing and Consumer Behavior
- Sustainable Tourism Development
- Destination Management
- Leisure Studies and Recreation Planning
- Hospitality and Accommodation Management
- Research Methods in Tourism
Year 3 – Advanced Tourism Management
- Tourism Economics
- Tourism Policy and Planning
- International Tourism Trends and Issues
- Management of Tourist Attractions
- Tourism Event Management
- Elective Modules in Tourism and Leisure
Year 4 – Final Project & Industry Applications
- Independent Research / Thesis
- Tourism Strategy and Leadership
- Entrepreneurship in Tourism
- Elective Modules in Tourism Business
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Tourism Bachelor’s program are highly valued in tourism management, event planning, and hospitality services. With expertise in destination management, tourism marketing, and hospitality operations, graduates can pursue roles as tourism managers, event coordinators, hotel managers, or travel consultants. The global growth of the tourism industry ensures strong career prospects in travel agencies, tourism boards, and hospitality companies.
Why Choose This Program
Tourism program focuses on tourism management, event planning, and hospitality services. Students will study topics such as sustainable tourism, marketing strategies, and event management, preparing them for careers in the tourism and hospitality industries. The program equips graduates with the skills to manage tourism businesses, design travel experiences, and promote sustainable tourism practices globally.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 93 402 1100
Email: informacio@ub.edu
Address: University of Barcelona (UB), Gran Via de les Corts Catalanes, 585, 08007 Barcelona, Spain
