Tourism, Heritage and Events
University of Bologna offers a Master of Science in Tourism, Heritage and Events, a one-year, full-time on-campus program designed to equip students with the skills necessary to manage and promote tourism, cultural heritage, and large-scale events. The program covers key topics such as event planning, cultural tourism, sustainable tourism development, and heritage management, preparing students for leadership roles in the tourism and events industries.
Graduates will be well-prepared for careers in event management, tourism marketing, and heritage preservation. The University of Bologna offers access to real-world case studies, industry partnerships, and opportunities for internships with tourism and event organizations, ensuring students gain the practical experience and expertise needed to thrive in this dynamic sector.
Key Facts
Program Structure
Semester 1 - Foundations in Tourism, Heritage, and Events Management
- Introduction to Tourism, Heritage, and Event Management
- Cultural Heritage and Tourism Practices
- Event Planning and Project Management
- Research Methods in Tourism and Events
Semester 2 - Advanced Tourism, Heritage, and Events Management
- Sustainable Tourism and Cultural Events
- Marketing and Branding for Tourism and Events
- Seminar: Innovations in Tourism and Event Management
- Research Project / Fieldwork in Tourism and Events
Career Opportunities
Graduates of the Tourism, Heritage and Events program can pursue careers in tourism management, cultural heritage preservation, and event planning. They can work as tourism managers, heritage consultants, event organizers, and cultural program coordinators. The growing global tourism industry, combined with an increased interest in cultural heritage, offers graduates opportunities in a wide range of sectors, including tourism agencies, museums, and event management firms.
Why Choose This Program
The Tourism, Heritage and Events program blends tourism management with heritage preservation and event planning. Students learn to manage and promote cultural and heritage sites while also planning large-scale events. The program’s interdisciplinary approach prepares graduates to work in diverse cultural and tourism sectors, addressing the challenges of sustainable tourism and heritage conservation.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 051 209 9111
Email: urp@unibo.it
Address: University of Bologna, Via Zamboni 33, 40126 Bologna, Italy
