Tourism
The Master of Arts in Tourism & Leisure is a two-year, full-time on-campus program offered by Mid Sweden University. The program provides a strong academic foundation in tourism studies, focusing on sustainable tourism development, destination management, service innovation, and the cultural and economic dimensions of global travel and leisure industries. Students develop critical thinking skills while exploring how tourism systems function in both local and international contexts.
Graduates are well prepared for careers in destination management, travel consultancy, event planning, and public sector tourism development. The program also opens opportunities for further academic study and research in tourism and hospitality fields, combining theoretical depth with practical industry relevance.
Key Facts
Key Facts
- Program Title: Tourism
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Mid Sweden University, Sweden
- Field of Study: Tourism & Leisure
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Tourism
• Introduction to Tourism and Leisure Studies
• Sustainable Tourism Practices
• Tourism Management and Marketing
• Research Methods in Tourism
Semester 2 – Advanced Tourism
• Cultural Tourism and Heritage Management
• Tourism Policy and Planning
• Event Management in Tourism
• Elective Modules in Tourism Studies
Semester 3 – Specialized Tourism
• Ecotourism and Environmental Sustainability
• Tourism Economics and Development
• Digitalization in the Tourism Industry
• Fieldwork/Research Project in Tourism
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Tourism
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Tourism program are well-prepared for careers in tourism management, travel consultancy, and event planning. They can work as tourism managers, event coordinators, travel consultants, and destination marketing specialists. As the global tourism industry continues to grow, the demand for skilled professionals in tourism management is high. Graduates often work in tourism boards, travel agencies, hospitality firms, and event management companies, creating and managing tourism experiences and services.
Why Choose This Program
The Tourism program provides students with the skills to manage tourism operations, develop travel packages, and promote tourist destinations. Students learn about sustainable tourism, hospitality management, and global tourism trends, preparing them for leadership roles in the tourism industry. The program’s practical approach ensures that graduates are well-equipped to contribute to the growth and development of the tourism sector globally.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 10 142 80 00
Email: info@miun.se
Address: Mid Sweden University, Holmgatan 10, 851 70 Sundsvall, Sweden
