Tourism Strategy, Cultural Heritage and Made in Italy
The Tourism Strategy, Cultural Heritage and Made in Italy program at Tor Vergata University of Rome is a two-year, full-time Master of Arts degree designed to provide students with advanced knowledge in tourism management, cultural heritage preservation, and the promotion of Italian cultural and industrial excellence. The program explores tourism strategies, heritage conservation, destination management, and the global positioning of “Made in Italy” products and experiences.
Graduates gain strong tourism management and advanced cultural heritage skills, preparing them for careers in tourism boards, cultural institutions, destination marketing organizations, and international hospitality companies. The program emphasizes strategic planning and cultural value creation, enabling students to contribute to the sustainable development and global promotion of tourism and cultural heritage sectors.
Key Facts
Key Facts
- Program Title: Tourism Strategy, Cultural Heritage and Made in Italy
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 31 May 2026
- Location: Tor Vergata University of Rome, Italy
- Field of Study: Area & Cultural Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Tourism Strategy, Cultural Heritage and Made in Italy
- Introduction to Tourism Management and Strategy
- Cultural Heritage and Italian Identity
- Marketing and Branding in the Tourism Sector
- Research Methods in Tourism
Semester 2 – Advanced Tourism and Cultural Heritage
- Sustainable Tourism and Ecotourism Practices
- Italian Food, Wine, and Cultural Heritage
- Seminar: Innovations in Tourism and Cultural Heritage
- Research Project / Fieldwork in Tourism and Heritage
Semester 3 – Specialization & Applied Research
- Tourism Economics and Impact Assessment
- Cultural Heritage Management and Preservation
- Research Project / Fieldwork in Tourism Strategy
- Elective Modules in Heritage Law or Event Management
Semester 4 – Master’s Thesis & Final Project
- Independent Research / Thesis
- Data Analysis and Tourism Solutions
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Tourism Strategy, Cultural Heritage and Made in Italy Master’s program are prepared for careers in tourism management, cultural heritage, marketing, and event management. They can work as tourism managers, cultural heritage consultants, event coordinators, and marketing directors. The growing emphasis on cultural tourism and Italy’s global brand ensures strong career opportunities in tourism agencies, hospitality sectors, and cultural organizations.
Why Choose This Program
The Tourism Strategy, Cultural Heritage and Made in Italy program focuses on the intersection of tourism, cultural heritage, and Italy’s global reputation. Students gain expertise in destination management, heritage conservation, and cultural tourism marketing. The program emphasizes both practical experience and academic study, preparing graduates to develop strategies that promote cultural heritage and tourism in Italy and abroad.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 06 7259 1
Email: relazioni.internazionali@uniroma2.it
Address: Tor Vergata University of Rome, Via Cracovia 50, 00133 Rome, Italy
