Writing, Rhetoric, and Digital Studies
The Writing, Rhetoric, and Digital Studies Bachelor of Arts program at the University of North Carolina offers students an in-depth foundation in written communication, argumentation, and digital literacy. Over the course of four years, learners explore the intersection of traditional rhetoric and emerging digital media forms, gaining valuable skills in academic, professional, and creative writing. The curriculum integrates classical rhetorical theory with practical training in digital publishing, multimodal storytelling, technical writing, and social media strategy, preparing students to write with purpose, clarity, and cultural awareness in diverse platforms and audiences.
Through hands-on coursework and interdisciplinary collaboration, students are encouraged to examine how writing influences public discourse and shapes digital identities in contemporary society. From composing research-based essays to producing podcasts, websites, and multimedia projects, learners develop the tools to analyze and engage critically with evolving communication environments. The program emphasizes ethical responsibility, inclusive language, and adaptability, empowering students to become thoughtful communicators and innovative content creators. Faculty mentorship, community writing initiatives, and optional internships help bridge academic learning with real-world application.
Key information
Key Facts
- Program Title: Writing, Rhetoric, and Digital Studies
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Creative Writing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Writing and Rhetoric
• Introduction to Rhetoric and Composition
• College Writing and Research
• Digital Literacy and Communication
• Public Speaking Fundamentals
• Humanities or Social Science Elective
Year 2 – Genre, Form, and Audience
• Technical and Professional Writing
• Argumentation and Persuasion
• Media Writing for Digital Platforms
• Language and Society
• Visual Rhetoric and Design
Year 3 – Advanced Theory and Practice
• Advanced Composition Techniques
• Ethics in Writing and Communication
• Writing for Nonprofits or Advocacy
• Web Design and Digital Publishing
• Elective: Gender and Rhetoric or Political Discourse
Year 4 – Synthesis and Specialization
• Writing for Emerging Technologies
• Senior Seminar in Writing Studies
• Capstone Project or Portfolio Development
• Internship in Digital Media or Communication
• Elective: Community Writing or Podcast Production
Career Opportunities
Graduates of this program are equipped for a wide variety of career paths where strong communication, strategic thinking, digital fluency, and rhetorical awareness are highly valued. Alumni pursue roles such as content strategist, technical writer, public relations specialist, social media manager, editor, and digital communications coordinator in industries ranging from publishing to tech, education to nonprofit sectors. Others continue into graduate studies in communication, digital media, or creative writing. The emphasis on adaptable writing and digital production ensures that graduates are well-positioned to thrive in dynamic, communication-driven careers where storytelling and audience engagement matter.
Why Choose This Program
Choosing this program means choosing to master the craft of writing in an age where digital communication defines how we connect, inform, and persuade. The University of North Carolina provides a supportive and innovative environment where students explore both timeless rhetorical traditions and modern media landscapes. With a curriculum that blends creative expression, technical skill, critical analysis, and multimedia fluency, learners gain a holistic understanding of the written word across formats. Opportunities for internships, community partnerships, and personalized mentorship allow each student to tailor their experience to unique career goals. This program is ideal for individuals who want to lead, influence, and create through powerful and purposeful communication.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
