Business Administration - Consumer Marketing
The Master of Science in Business Administration - Consumer Marketing is a one-year, full-time on-campus program that focuses on understanding consumer behavior and the strategies behind effective marketing. The program covers key areas such as consumer psychology, market research, digital marketing, and branding, preparing students to create marketing strategies that resonate with diverse consumer segments.
Graduates will be well-prepared for careers in consumer marketing, brand management, and market research. The University of Amsterdam offers access to expert faculty, real-world case studies, and opportunities for internships, ensuring students develop the skills needed to lead and innovate in the competitive world of consumer marketing.
Key Facts
Key Facts
- Program Title: Business Administration - Consumer Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 April 2026
- Location: University of Amsterdam (UvA), Netherlands
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Consumer Marketing
- Introduction to Consumer Behavior
- Marketing Strategy and Branding
- Digital Marketing and Social Media
- Marketing Research and Analytics
Semester 2 – Advanced Consumer Marketing
- Consumer Psychology and Decision Making
- Marketing Communication and Advertising
- Market Segmentation and Targeting
- Research Project in Consumer Marketing
Career Opportunities
Graduates of the Consumer Marketing Master’s program can pursue careers in brand management, consumer behavior analysis, digital marketing, and market research. With expertise in consumer psychology and marketing strategies, they can work as marketing managers, brand strategists, digital marketing specialists, and market analysts. The growing demand for professionals who can engage consumers and drive brand loyalty offers strong career opportunities in advertising agencies, marketing firms, and global corporations.
Why Choose This Program
The Consumer Marketing program focuses on understanding consumer behavior and applying marketing strategies to influence purchasing decisions. Students gain hands-on experience in digital marketing, brand management, and market research, preparing them for leadership roles in the marketing and advertising industries. The program’s emphasis on practical skills ensures that graduates are ready to contribute to successful consumer engagement and brand development strategies.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)20 525 1400
Email: info@uva.nl
Address: University of Amsterdam (UvA), Spui 21, 1012 WX Amsterdam, Netherlands
