Business Administration - Digital Marketing
The Master of Science in Business Administration - Digital Marketing is a one-year, full-time on-campus program that focuses on the intersection of business strategies and digital marketing techniques. The program covers areas such as digital advertising, social media strategies, data analytics, and online consumer behavior to equip students with the skills needed to thrive in the digital marketing industry.
Graduates will be well-prepared for careers in digital marketing, e-commerce, brand management, and digital analytics. The University of Amsterdam (UvA) provides students with access to real-world case studies, expert faculty, and extensive networking opportunities, ensuring they are prepared to lead in the fast-evolving digital landscape.
Key Facts
Key Facts
- Program Title: Business Administration - Digital Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 April 2026
- Location: University of Amsterdam (UvA), Netherlands
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Digital Marketing
- Introduction to Digital Marketing
- Consumer Behavior and Online Markets
- Social Media Marketing
- Content Marketing and Strategy
Semester 2 – Advanced Digital Marketing
- Search Engine Optimization (SEO)
- Digital Advertising and Analytics
- Digital Marketing Campaigns and Branding
- Research Project in Digital Marketing
Career Opportunities
Graduates of the Business Administration in Digital Marketing Master's program can pursue roles in digital advertising, social media marketing, and content management. With expertise in data-driven marketing strategies and digital media platforms, graduates are well-positioned to work as digital marketing managers, SEO specialists, or e-commerce consultants. This program provides strong career prospects in a rapidly growing field, with opportunities in digital marketing agencies, tech companies, and corporate marketing departments.
Why Choose This Program
The Business Administration in Digital Marketing Master's program offers a cutting-edge curriculum focused on the latest trends in digital marketing and online business strategies. Students learn to develop and execute effective digital campaigns, analyze customer data, and leverage social media platforms to enhance brand presence. The program emphasizes hands-on learning through practical projects and internships, providing students with valuable industry experience. Graduates are prepared for dynamic roles in digital marketing, e-commerce, and online media, equipping them to thrive in today’s fast-paced digital economy.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)20 525 1400
Email: info@uva.nl
Address: University of Amsterdam (UvA), Spui 21, 1012 WX Amsterdam, Netherlands
