Business Analytics and Quantitative Marketing
The Master of Science in Business Analytics and Quantitative Marketing is a one-year, full-time on-campus program that focuses on the application of data analytics and quantitative techniques in marketing decision-making. The program covers areas such as consumer behavior analysis, predictive modeling, market segmentation, and data-driven marketing strategies, preparing students to leverage analytics to enhance marketing performance.
Graduates will be well-prepared for careers in data-driven marketing, market research, customer analytics, and marketing consultancy. Erasmus University Rotterdam offers access to expert faculty, advanced analytics tools, and real-world case studies, ensuring students are equipped to excel in the rapidly evolving field of business analytics and marketing.
Key Facts
Key Facts
- Program Title: Business Analytics and Quantitative Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: Erasmus University Rotterdam, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Business Analytics
- Introduction to Business Analytics
- Data Analysis and Statistical Techniques
- Marketing Analytics and Consumer Behavior
Semester 2 – Advanced Analytics and Marketing
- Predictive Analytics in Marketing
- Data-Driven Decision Making
- Marketing Strategy and Analytics
Career Opportunities
Graduates of the Business Analytics and Quantitative Marketing Master’s program can work in data-driven marketing, consumer behavior analysis, and marketing strategy. With expertise in data analytics, statistical modeling, and marketing techniques, graduates are prepared for roles as marketing analysts, data scientists, or strategic marketing consultants. This program offers opportunities in marketing agencies, consulting firms, and multinational corporations.
Why Choose This Program
The Business Analytics and Quantitative Marketing Master’s program equips students with the skills needed to analyze consumer data, predict market trends, and develop effective marketing strategies. Students learn to apply advanced statistical techniques to real-world marketing challenges. The program’s data-driven approach ensures that graduates are ready to optimize marketing campaigns and enhance customer engagement. Graduates are prepared to make data-backed decisions and drive business success in the marketing field.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)10 408 1111
Email: info@eur.nl
Address: Erasmus University Rotterdam, Burgemeester Oudlaan 50, 3062 PA Rotterdam, Netherlands
