Business and Management - Marketing
The Master’s Programme in Business and Management - Marketing is a two-year, full-time on-campus program that focuses on advanced marketing strategies, consumer behavior, and brand management in a global business environment. The program combines theoretical business administration frameworks with practical marketing applications, enabling students to understand how organizations create value and build competitive advantage. Students study topics such as strategic marketing, digital marketing, consumer psychology, market analysis, and brand management.
Graduates develop strong marketing expertise, strategic business skills, and analytical decision-making abilities, preparing them for careers in marketing management, consulting, brand development, market research, and international business roles. Uppsala University offers a research-driven academic environment that supports a deep understanding of modern marketing theory and practice.
Key Facts
Key Facts
- Program Title: Business and Management - Marketing
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Uppsala University, Sweden
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
• Introduction to Marketing Principles
• Consumer Behavior
• Marketing Strategy and Planning
• Research Methods in Marketing
Semester 2 – Advanced Marketing Techniques
• Digital Marketing and E-commerce
• Brand Management and Communication
• Marketing Analytics and Data
• Elective Modules in Marketing
Semester 3 – Specialized Marketing Studies
• Global Marketing and International Business
• Marketing Research and Consumer Insights
• Retail and Service Marketing
• Fieldwork/Research Project in Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Marketing Strategy and Development
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Business and Management - Marketing Master’s program are well-prepared for careers in brand management, market research, digital marketing, and product development. With expertise in consumer behavior, market analysis, and strategic marketing, alumni can work as marketing managers, brand consultants, digital marketing strategists, and market research analysts. The increasing importance of data-driven marketing and digital strategies ensures that graduates are in high demand across a wide range of industries.
Why Choose This Program
The Business and Management - Marketing program provides students with a comprehensive understanding of marketing principles, from consumer behavior and market research to digital marketing and brand management. Students will gain hands-on experience through internships, case studies, and industry projects, ensuring they are well-prepared for careers in the fast-paced and dynamic marketing field. The program’s emphasis on both traditional and digital marketing strategies ensures that graduates are equipped to succeed in an increasingly competitive marketplace.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 18 471 00 00
Email: info@uu.se
Address: Uppsala University, S:t Olofsgatan 10B, 753 11 Uppsala, Sweden
