Communication Science - Persuasive Communication
The Master of Science in Communication Science - Persuasive Communication is a one-year, full-time on-campus program that focuses on the theory and practice of persuasion in communication. The program covers key areas such as persuasive strategies, social influence, media effects, and behavioral change, preparing students to understand and apply persuasive communication in various contexts, from marketing to public policy.
Graduates will be well-prepared for careers in advertising, public relations, marketing communication, and behavioral research. The University of Amsterdam offers access to expert faculty, real-world case studies, and research opportunities, ensuring students develop the skills necessary to design and implement effective communication strategies.
Key Facts
Key Facts
- Program Title: Communication Science - Persuasive Communication
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 May 2026
- Location: University of Amsterdam (UvA), Netherlands
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Persuasive Communication
- Introduction to Communication Science
- Theories of Persuasion and Influence
- Communication in Media and Politics
- Rhetoric and Public Speaking
Semester 2 – Advanced Persuasive Communication
- Social Media and Persuasive Strategies
- Communication Campaigns and Advertising
- Political Communication and Persuasion
- Research Project in Persuasive Communication
Career Opportunities
Graduates of the Communication Science - Persuasive Communication Master’s program can work in advertising, public relations, marketing communications, and media strategy. With expertise in communication strategies and persuasion techniques, they can become PR specialists, advertising managers, marketing strategists, and corporate communication consultants. The increasing need for effective communication in business and media creates strong career opportunities in marketing firms, media agencies, and corporate communications.
Why Choose This Program
The Communication Science - Persuasive Communication program focuses on the study of persuasive messaging and its impact on public opinion and behavior. Students gain expertise in strategic communication, media influence, and campaign management. The program’s practical approach ensures that graduates are ready to design effective communication strategies and contribute to impactful media campaigns in business and society.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)20 525 1400
Email: info@uva.nl
Address: University of Amsterdam (UvA), Spui 21, 1012 WX Amsterdam, Netherlands
