General Management MBA
The General Management MBA is an internationally oriented graduate program offered by the University of Potsdam. Designed for professionals seeking to expand their management expertise and leadership competence, this flexible degree can be pursued either full-time or part-time. Combining academic rigor with real-world relevance, the program provides a comprehensive foundation in business administration, international management, marketing, and human resources. Students develop strategic thinking, analytical ability, and decision-making skills essential for leadership roles in a globalized economy. Structured across four semesters, the MBA admits students exclusively in the winter semester.
Located in Potsdam, a vibrant academic and innovation hub near Berlin, the program emphasizes both professional excellence and practical application. Through interactive learning formats, case studies, and industry collaborations, students gain first-hand experience in managing complex business challenges. Reflecting Germany’s reputation for quality education and applied research, the General Management MBA offers an outstanding opportunity for ambitious professionals to strengthen their global career prospects and become forward-thinking business leaders.
Key information
Key Facts
- Degree: Master of Business Administration (MBA)
- Standard period of study: 4 semesters
- Location: Potsdam
- Study Type: Graduate (part-time or full-time, international)
- Admission semester: Winter semester only
- Area of study: Business Administration, International Business Administration, Marketing & Distribution, Human Resource Management
- Admission modus: Without admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Management
- Principles of Business Administration
- Financial Accounting & Corporate Finance
- Marketing and Market Analysis
- Organizational Behavior & Leadership
Semester 2 – Strategic and International Management
- Strategic Management and Corporate Governance
- International Business & Global Markets
- Human Resource Management
- Project Management and Entrepreneurship
Semester 3 – Advanced Management Practices
- Operations & Supply Chain Management
- Digital Transformation and Innovation
- Negotiation and Business Communication
- Case Study Project with Industry Partners
Semester 4 – Master’s Thesis & Applied Project
- Independent Research Thesis or Consultancy Project
- Presentation & Defense
- Career Coaching and Portfolio Development
Career Opportunities
Graduates of the General Management MBA are prepared for a wide range of leadership positions within international companies, consulting firms, and public organizations. Career paths include roles such as general manager, business development director, management consultant, or marketing executive. The program’s strong connection to the business community enables students to engage with professionals and organizations, building valuable networks that support career growth in global markets.
Why Choose This Program
Choosing the General Management MBA means joining a program that integrates academic excellence with professional practice. The University of Potsdam offers a stimulating learning environment where students benefit from expert faculty, flexible study options, and a curriculum aligned with the demands of modern leadership.
With its international focus, practice-oriented modules, and close ties to industry, the program empowers students to develop strategic insight and innovative thinking. Participants not only acquire advanced managerial knowledge but also the vision and adaptability required to succeed in dynamic global business environments.
Contact Information
University of Potsdam – Student Advisory Service
Am Neuen Palais 10
14469 Potsdam, Germany
Tel: +49 331 977-1715
Fax: +49 331 977-1065
Email: studienberatung@uni-potsdam.de
Programme Contact – UP Transfer GmbH an der Universität Potsdam
August-Bebel-Str. 89
14482 Potsdam, Germany
Tel: +49 331 977-4549
Email: mba-gm@uni-potsdam.de
International Office – University of Potsdam
Am Neuen Palais 10
14469 Potsdam, Germany
Tel: +49 331 977-1760
Fax: +49 331 977-1798
Email: international-office@uni-potsdam.de
