Innovation Management - Mastertrack Collaborative Innovation and Marketing
The Master of Science in Innovation Management - Mastertrack Collaborative Innovation and Marketing at Eindhoven University of Technology (TU/e) is a two-year, full-time on-campus program designed to explore the intersection of innovation management and marketing strategies. The program focuses on fostering collaborative innovation, developing effective marketing strategies, and creating value through customer-driven innovations. Students will gain expertise in consumer behavior, marketing analytics, and innovation processes, preparing them to lead marketing and innovation initiatives in dynamic business environments.
Graduates will be well-prepared for careers in marketing management, innovation strategy, and brand development. Eindhoven University of Technology (TU/e) provides access to industry collaborations, cutting-edge research, and practical learning experiences, ensuring students acquire the skills necessary to drive successful innovation and marketing strategies in various industries.
Key Facts
Key Facts
- Program Title: Innovation Management - Mastertrack Collaborative Innovation and Marketing
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: Eindhoven University of Technology (TU/e), Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Collaborative Innovation and Marketing
- Introduction to Innovation Management
- Collaborative Innovation and Ecosystems
- Marketing for Innovation
- Research Methods in Innovation
Semester 2 – Advanced Collaborative Innovation and Marketing
- Customer-Centric Innovation Strategies
- Digital Marketing and Branding
- Collaborative Innovation Models
- Research Project in Collaborative Innovation
Semester 3 – Applied Collaborative Innovation and Marketing
- Marketing Innovation in Tech Startups
- Co-Creation and Open Innovation
- Disruptive Technologies in Marketing
- Research Project in Innovation and Marketing
Semester 4 – Master’s Thesis & Final Project
- Independent Research / Thesis
- Data Analysis in Innovation Management
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Innovation Management - Mastertrack Collaborative Innovation and Marketing program can work in innovation management, marketing strategy, and product development. With expertise in collaborative innovation, marketing, and digital transformation, graduates are well-prepared for roles as innovation managers, product development specialists, or marketing consultants. This program provides opportunities in tech companies, startups, and consulting firms focused on driving innovation and developing new products.
Why Choose This Program
The Innovation Management - Mastertrack Collaborative Innovation and Marketing program focuses on creating and managing innovative products and services through collaboration and marketing strategies. Students learn how to leverage innovation in product development, understand customer needs, and use marketing techniques to introduce new products successfully. The program’s emphasis on both practical and theoretical knowledge ensures that graduates are ready to lead innovation initiatives in marketing, entrepreneurship, and product development. Graduates are equipped to drive growth and innovation within any organization.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 40 247 9111
Email: study@tue.nl
Address: Eindhoven University of Technology (TU/e), De Zaale, 5612 AZ Eindhoven, Netherlands
