International Marketing
The Bachelor of Science in Marketing Management with a focus on International Marketing is a three-year, full-time on-campus program designed to equip students with the knowledge and skills needed to succeed in the global marketing arena. The program covers key topics such as international market research, global branding, and cross-cultural marketing strategies, preparing students to manage marketing campaigns in diverse international environments.
Graduates will be well-prepared for careers in international marketing, brand management, and global market analysis. Jonkoping University offers a dynamic curriculum that combines theoretical insights with practical experience, ensuring students are ready to lead marketing efforts on a global scale.
Key Facts
Key Facts
- Program Title: International Marketing
- Degree Type: Bachelor of Science
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 May 2026
- Location: Jonkoping University, Sweden
- Field of Study: Marketing Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations of International Marketing
• Introduction to Marketing Principles
• Global Business and International Trade
• Consumer Behavior and Market Research
• Research Methods in International Marketing
Year 2 – Advanced International Marketing
• International Marketing Strategy and Branding
• Digital Marketing and Social Media Strategies
• Cross-Cultural Marketing and Consumer Insights
• Elective Modules in International Marketing
Year 3 – Specialized International Marketing
• Marketing Communications and Public Relations
• International Market Entry Strategies
• Marketing in Emerging Markets
• Fieldwork/Research Project in International Marketing
Career Opportunities
Graduates of the International Marketing program are well-prepared for careers in global marketing, brand management, and international business strategy. They can work as marketing managers, international sales specialists, brand strategists, and market analysts. The increasing globalization of business and the demand for cross-cultural marketing strategies ensure strong career prospects in multinational corporations, marketing firms, and global trade organizations. Graduates often work in marketing departments, international companies, and consulting agencies, driving marketing campaigns and expanding global market presence.
Why Choose This Program
The International Marketing program provides students with a solid foundation in global marketing strategies, consumer behavior, and digital marketing. Students gain expertise in market research, international branding, and cross-cultural communication, preparing them to manage marketing campaigns in diverse markets. The program’s focus on practical, real-world applications ensures that graduates are ready to lead marketing efforts in global business environments.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 36 10 10 00
Email: info@ju.se
Address: Jonkoping University, Gjuterigatan 5, 553 18 Jonkoping, Sweden
