Le Quanti - Research and Data Intelligence in Marketing
Grenoble Alpes University offers the Master’s program in Le Quanti - Research and Data Intelligence in Marketing, a one-year, full-time, on-campus program focused on the use of data analytics and research techniques to drive marketing strategies. The program covers key areas such as consumer behavior analysis, market research, data-driven marketing, and the use of advanced analytics tools to interpret and leverage big data in marketing decisions.
Graduates will be well-prepared for careers in marketing research, data analytics, and consumer insights. The program ensures students are equipped with both the theoretical knowledge and practical skills to work in dynamic marketing environments, utilizing data to optimize campaigns and strategies. Grenoble Alpes University provides access to state-of-the-art facilities and valuable industry partnerships, offering hands-on experience and career development opportunities.
Key Facts
Key Facts
- Program Title: Le Quanti - Research and Data Intelligence in Marketing
- Degree Type: S. Master
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 08 April 2027
- Location: Grenoble Alpes University, France
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 - Foundations in Research and Data Intelligence in Marketing
- Introduction to Marketing Research
- Data Analytics in Marketing and Consumer Behavior
- Digital Marketing and Social Media Analytics
- Research Methods in Marketing
Semester 2 - Advanced Data Intelligence in Marketing
- Predictive Analytics and Big Data in Marketing
- Marketing Strategy and Consumer Insights
- Seminar: Innovations in Marketing Data Intelligence
- Research Project / Fieldwork in Marketing
Career Opportunities
Graduates of the Le Quanti - Research and Data Intelligence in Marketing program are prepared for careers in marketing research, data analytics, and digital marketing. They can work as data analysts, marketing researchers, digital marketing strategists, and campaign managers. With the growing emphasis on data-driven marketing and customer insights, there is strong demand for professionals skilled in data analysis and market research. Graduates often work in marketing agencies, e-commerce companies, consulting firms, and research institutions, driving marketing strategies based on data intelligence.
Why Choose This Program
The Le Quanti program focuses on marketing research, data analytics, and customer insights. Students gain expertise in quantitative research methods, data interpretation, and digital marketing strategies, preparing them for roles in the marketing industry. The program’s data-driven approach ensures that graduates are well-equipped to lead marketing campaigns and analyze consumer behavior.
Contact Information
For further information, please contact the admissions office at:
Phone: +33 4 76 63 50 00
Email: contact@univ-grenoble-alpes.fr
Address: Grenoble Alpes University, 621 Avenue Centrale, 38400 Saint Martin d Heres, France
