Marketing - Digital Marketing and Analytics
The Master of Science in Marketing – Digital Marketing and Analytics at Vrije Universiteit Amsterdam (VU Amsterdam) is a one-year, full-time on-campus program that focuses on the strategic use of digital marketing tools and data analytics to drive business decisions. The program explores key areas such as consumer behavior, digital advertising, social media strategies, SEO/SEM, and data-driven marketing techniques. Students learn how to analyze digital marketing metrics, optimize campaigns, and use insights to develop effective marketing strategies across various digital platforms.
Graduates are well-prepared for careers in digital marketing, e-commerce, marketing analytics, and brand management. With a strong emphasis on data analytics, digital marketing strategies, and consumer insights, the program equips students to leverage digital technologies and analytics to create impactful, data-driven marketing campaigns that resonate with modern consumers.
Key Facts
Key Facts
- Program Title: Marketing - Digital Marketing and Analytics
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 June 2026
- Location: Vrije Universiteit Amsterdam (VU Amsterdam), Netherlands
- Field of Study: Digital Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Digital Marketing and Analytics
- Introduction to Digital Marketing
- Social Media Marketing and Analytics
- Research Methods in Digital Marketing
Semester 2 – Advanced Digital Marketing and Analytics
- SEO, SEM, and Online Advertising
- Data Analytics for Digital Marketing
- Seminar: Emerging Trends in Digital Marketing
Career Opportunities
Graduates of the Marketing – Digital Marketing and Analytics Master’s program are highly sought after in digital marketing, analytics, and consumer behavior analysis. With expertise in data-driven marketing strategies, SEO, and social media analytics, graduates are well-equipped to take on roles in marketing agencies, tech companies, and e-commerce platforms. As businesses increasingly rely on digital channels to reach consumers, the demand for skilled professionals in digital marketing and analytics continues to rise.
Why Choose This Program
The Marketing – Digital Marketing and Analytics program offers students an in-depth understanding of digital marketing tools, data analytics, and online consumer behavior. Students gain practical experience in creating digital marketing strategies, using cutting-edge tools to analyze consumer data, and enhancing online brand visibility. The program prepares graduates for leadership roles in the digital marketing field, offering a competitive edge in a rapidly evolving industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 20 598 5555
Email: internationalstudents@vu.nl
Address: Vrije Universiteit Amsterdam (VU Amsterdam), De Boelelaan 1105, 1081 HV Amsterdam, Netherlands
