Marketing for Sustainable Business Management
The Kristianstad University Master of Science in Marketing for Sustainable Business Management is a one-year, full-time, on-campus program designed to develop advanced knowledge in modern marketing strategies with a strong focus on sustainability. The program combines core marketing principles with contemporary approaches to responsible business practices, consumer behaviour, and strategic communication. Students learn how to design and implement marketing strategies that not only drive business growth but also support environmental and social responsibility goals in a global marketplace.
Graduates of this program are well-prepared for strategic marketing roles, brand management positions, and consultancy careers across various industries. The program emphasizes sustainable marketing strategies and equips students with analytical, creative, and managerial skills needed to address complex market challenges. With a strong academic foundation and real-world relevance, students gain the expertise required to succeed in dynamic and sustainability-focused business environments.
Key Facts
Key Facts
- Program Title: Marketing for Sustainable Business Management
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Kristianstad University, Sweden
- Field of Study: Business Administration
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Sustainable Marketing
• Introduction to Sustainable Business Practices
• Marketing Strategies for Sustainable Business Models
• Corporate Social Responsibility and Branding
• Research Methods in Sustainable Marketing
Semester 2 – Advanced Marketing for Sustainability
• Green Marketing and Eco-Friendly Branding
• Consumer Behavior and Sustainable Consumption
• Marketing Communication for Sustainable Brands
• Independent Research Project in Sustainable Marketing
Career Opportunities
Graduates of the Marketing for Sustainable Business Management program are well-prepared for careers in sustainable marketing, corporate responsibility, and green business development. They can work as sustainability marketing managers, brand strategists, CSR consultants, and communications specialists. With the increasing focus on ethical and sustainable business practices, there is a growing demand for marketing professionals who can promote sustainable products and services. Graduates often work in marketing departments, sustainable product companies, and environmental consultancies, promoting brands and practices that contribute to a greener economy.
Why Choose This Program
The Marketing for Sustainable Business Management program combines marketing expertise with sustainability principles. Students learn to develop marketing strategies that promote environmentally friendly products, sustainable services, and ethical business practices. The program’s focus on both marketing skills and sustainability ensures that graduates are well-equipped to lead marketing efforts for businesses committed to sustainable development.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 44 250 30 00
Email: info@hkr.se
Address: Kristianstad University, Elmetorpsvagen 15, 291 39 Kristianstad, Sweden
