Marketing - New Luxury and Art de Vivre
Sciences Po offers the Master’s in Marketing - New Luxury and Art de Vivre as a two-year full-time on-campus program focused on luxury branding, consumer behavior, and cultural marketing strategies. The program explores global luxury markets, brand identity, and lifestyle-driven marketing approaches.
Graduates are prepared for careers in luxury brand management, marketing strategy, and consumer analytics, working in high-end brands, marketing agencies, and global corporations. The program builds strong creative and strategic marketing expertise.
Key Facts
Key Facts
- Program Title: Marketing - New Luxury and Art de Vivre
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 22 February 2027
- Location: Sciences Po, France
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Luxury Marketing
• Introduction to Luxury Goods and Services
• Branding Strategies in Luxury and Premium Markets
• The Art of Living and Cultural Aspects of Luxury
• Research Methods in Luxury Marketing
Semester 2 – Advanced Luxury Marketing
• Digital Marketing for Luxury Brands
• Consumer Behavior in Luxury Markets
• The Future of Luxury and Sustainability
• Elective Modules in Luxury Marketing
Semester 3 – Specialized Luxury Marketing
• Marketing Communications for High-End Brands
• Art, Fashion, and Design in the Luxury Industry
• Global Trends in Luxury Consumerism
• Fieldwork/Research Project in Luxury Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Luxury Marketing
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Marketing - New Luxury and Art de Vivre program are well-prepared for careers in luxury brand management, marketing strategy, and international business. They can work as luxury brand managers, marketing directors, product development specialists, and retail consultants. With the growing demand for luxury goods and services, professionals in luxury marketing are highly sought after. Graduates often work in high-end retail companies, luxury brands, marketing agencies, and multinational corporations, developing strategies to promote and position luxury products in global markets.
Why Choose This Program
The New Luxury and Art de Vivre program combines traditional marketing strategies with a focus on luxury branding, culture, and consumer behavior. Students gain expertise in marketing luxury products, customer relationship management, and global branding, preparing them for leadership roles in the luxury goods sector. The program’s international focus ensures that graduates are well-equipped to navigate the global luxury market and understand the art of selling premium products.
Contact Information
For further information, please contact the admissions office at:
Phone: +33 (0)1 45 49 50 50
Email: admissions@sciencespo.fr
Address: Sciences Po, 27 rue Saint-Guillaume, 75337 Paris Cedex 07, France
