Media Technology - Strategic Media Development
The Media Technology - Strategic Media Development Master of Arts program at Malmö University is a full-time on-campus degree that focuses on the strategic use of media technologies in modern communication environments. The program explores how digital media systems, interactive technologies, and strategic design approaches can be applied to develop innovative media solutions. Students gain a deep understanding of media production processes, user-centered design, and the role of technology in shaping communication strategies across different industries.
This program prepares graduates for careers in media management, digital strategy, interactive media design, and communication planning. It equips students with advanced technical knowledge, strategic thinking abilities, and practical experience in media development, enabling them to work in both creative and managerial roles within the media and communication sectors.
Key Facts
Key Facts
- Program Title: Media Technology - Strategic Media Development
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Malmo University, Sweden
- Field of Study: Media Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Media Technology
• Introduction to Media Technology and Innovation
• Digital Media and Communication Systems
• Strategic Media Development and Trends
• Research Methods in Media Technology
Semester 2 – Advanced Media Technology
• Interactive Media and Content Creation
• Media Production and Distribution Strategies
• Media Entrepreneurship and Business Models
• Elective Modules in Media Technology
Semester 3 – Specialized Media Technology
• Digital Transformation and Media Strategies
• Technology, Innovation, and Media Management
• Media Analytics and Strategic Decision Making
• Fieldwork/Research Project in Media Technology
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Media Technology
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Media Technology - Strategic Media Development program are equipped for careers in media technology, content strategy, and media management. They can work as media developers, content strategists, digital producers, and media managers. With the increasing role of digital media and content creation in business and culture, there is strong demand for professionals skilled in media technology and strategic development. Graduates often work in media production companies, tech firms, and advertising agencies, developing and managing media projects that cater to diverse audiences.
Why Choose This Program
The Media Technology - Strategic Media Development program provides students with a solid foundation in media production, technology, and content strategy. Students learn to manage digital media projects, develop media technologies, and understand the impact of media on society. The program’s focus on strategic thinking and practical media development ensures that graduates are well-prepared to lead media initiatives in an increasingly digital world.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 40 665 70 00
Email: info@mau.se
Address: Malmo University, Nordenskioldsgatan 1, 211 19 Malmo, Sweden
