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Sport Management
The Sport Management Master of Science program at Texas University is a one-year, full-time on-campus graduate degree that equips students with the professional knowledge and applied skills needed to lead, operate, and innovate within the dynamic world of sports. The program blends core business principles with sport-specific strategies, offering a focused curriculum in sports marketing, organizational leadership, finance, and event management. Designed for those passionate about the athletic industry, the degree prepares graduates to navigate the complexities of sports organizations, leagues, sponsorship, and fan engagement.
Students gain practical experience through project-based learning, case studies, and access to internship opportunities with university athletics, local teams, and national sports brands. With guidance from faculty experienced in sports business, students develop strategic thinking, data literacy, and management techniques essential for high-performance environments. Emphasis is placed on ethical leadership, inclusive programming, and global industry trends, ensuring that graduates are prepared to meet the demands of both traditional and emerging roles within sport management.
Key information
Key Facts
- Program Title: Sport Management
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: University of Texas at Austin, United States
- Field of Study: Sports Management
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Sport Business and Leadership
- Principles of Sport Management
- Sports Marketing and Brand Strategy
- Organizational Behavior in Sport Settings
- Research Methods in Sport and Recreation
Semester 2 – Operations, Strategy, and Industry Practice
- Sport Finance and Budgeting
- Event and Facility Management
- Legal and Ethical Issues in Sport
- Capstone Project or Internship in Sport Management
Career Opportunities
Graduates of this program are prepared for diverse roles in professional sports franchises, collegiate athletics, sport governing bodies, fitness and recreation organizations, and event management companies. Common career titles include athletic administrator, sports marketing coordinator, event operations manager, sponsorship specialist, and team services executive. The program also supports pathways into sports analytics, talent development, or international sports policy, depending on individual interests. Alumni are valued for their ability to lead with integrity, manage complex operations, and build engaging experiences for athletes, partners, and fans alike. Their well-rounded skill set positions them for success in a fast-paced and highly competitive global industry.
Why Choose This Program
This program offers a strategic mix of industry relevance, hands-on training, and business acumen, tailored for students who want to advance quickly in the sports sector. Texas University provides access to extensive athletic networks, experienced faculty, and real-world opportunities that support both learning and career placement. The one-year format allows students to build expertise efficiently without sacrificing depth, culminating in a capstone or internship that connects academic learning with professional application. For those driven to lead in sport—from behind the scenes to executive offices—this program delivers the tools, insight, and momentum to turn passion into impact.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 (512) 471-3434
Email: gradadmissions@utexas.edu
Address: 110 Inner Campus Drive, Stop G1800, Austin, TX 78712, USA
