Wine Tourism Innovation (WINTOUR)
Bordeaux University offers a two-year, full-time Master's in Wine Tourism Innovation (WINTOUR), delivered on-campus. This program combines the study of horticulture, crop science, and the emerging field of wine tourism. Students will explore the unique relationship between agriculture, wine production, and tourism, while gaining skills in the innovation of wine-related experiences for tourists.
Graduates will be well-prepared for careers in wine tourism management, agriculture innovation, and hospitality industry development, with specialized knowledge in both viticulture and tourism marketing. The university’s location in one of the world’s most renowned wine regions provides students with access to a thriving industry, ensuring a comprehensive and practical learning experience.
Key Facts
Key Facts
- Program Title: Wine Tourism Innovation (WINTOUR)
- Degree Type: S. Master
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: Bordeaux University, France
- Field of Study: Horticulture and Crop Science
- Language of Instruction: English
Program Structure
Semester 1 - Foundations in Wine Tourism Innovation
- Introduction to Wine Tourism and Hospitality
- Agritourism and Sustainability Practices
- Wine Industry and Marketing Strategies
- Research Methods in Wine Tourism
Semester 2 - Advanced Wine Tourism Innovation
- Wine Tourism and Global Markets
- Cultural and Economic Impact of Wine Tourism
- Seminar: Innovations in Wine Tourism
- Research Project / Fieldwork in Wine Tourism
Semester 3 - Specialization & Applied Research
- Wine Heritage and Tourism Management
- Wine Tourism Event Planning and Marketing
- Research Project / Fieldwork in Wine Tourism
- Elective Modules in Sustainable Tourism or Wine Management
Semester 4 - Master’s Thesis & Final Project
- Independent Research / Thesis
- Data Analysis and Tourism Solutions
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Wine Tourism Innovation (WINTOUR) program are well-prepared for careers in tourism management, wine tourism, and sustainable development. They can work as wine tourism managers, event planners, tourism consultants, and marketing specialists. With the increasing popularity of wine tourism and sustainable tourism practices, professionals in this field are in high demand. Graduates often work in wineries, tourism boards, event management companies, and hospitality firms, developing wine tourism experiences and promoting regional tourism.
Why Choose This Program
The WINTOUR program combines wine tourism with innovative business strategies, offering students expertise in sustainable tourism, wine marketing, and event management. Students gain hands-on experience in developing and promoting wine tourism destinations, preparing them for roles in the hospitality and tourism industries. The program’s interdisciplinary approach ensures that graduates are ready to create and manage innovative tourism experiences that focus on sustainability and local culture.
Contact Information
For further information, please contact the admissions office at:
Phone: +33 5 40 00 60 00
Email: international@u-bordeaux.fr
Address: University of Bordeaux, 351 Cours de la Liberation, 33405 Talence, France
