Consumer Behaviour - Psychology Applied to Food, Health and Environment
The Consumer Behaviour - Psychology Applied to Food, Health and Environment Master’s program at Universita Cattolica del Sacro Cuore is a two-year, full-time, on-campus degree that combines psychology with the study of consumer behavior in the context of food, health, and environmental concerns. Students will study the psychological factors that influence consumer choices and behavior.
Graduates will be equipped for consumer psychology roles and behavioral research positions in industries such as food, health, and sustainable development. The program provides students with insights into how consumer behavior affects global markets and public health.
Key Facts
Program Structure
Semester 1 – Foundations of Consumer Behavior
- Introduction to Consumer Psychology
- Consumer Behavior in Food Choices
- Health and Environmental Impact on Consumer Choices
- Psychological Theories in Consumer Behavior
- Research Methods in Consumer Behavior
Semester 2 – Advanced Consumer Behavior Analysis
- Behavioral Economics and Consumer Decision Making
- Psychological Marketing Strategies
- Consumer Behavior in Health and Wellness
- Environmental Influence on Consumption Patterns
- Cross-Cultural Consumer Psychology
Semester 3 – Specialization & Applied Research
- Consumer Behavior and Sustainability
- Food Marketing and Consumer Preferences
- Behavior Change in Health Promotion
- Elective Modules in Psychology or Marketing
- Research Project / Fieldwork
Semester 4 – Master’s Thesis & Final Evaluation
- Independent Research / Thesis
- Data Analysis in Consumer Behavior
- Professional Development in Marketing and Psychology
Career Opportunities
Graduates of the Consumer Behaviour Master’s program are well-prepared for careers in consumer research, food marketing, health communication, and environmental psychology. They can work as consumer behavior analysts, food marketing specialists, health communication experts, and sustainability consultants. With the growing emphasis on understanding consumer preferences and behavior in the food and health sectors, graduates have strong career prospects in marketing firms, food companies, and research institutions.
Why Choose This Program
The Consumer Behaviour program offers students a deep understanding of consumer psychology, particularly in the contexts of food, health, and environmental decision-making. Students gain expertise in behavioral analysis, market research techniques, and consumer insights, preparing them for roles in consumer-oriented sectors. The program’s focus on psychology applied to real-world industries ensures that graduates are ready to influence consumer behavior and decision-making in a sustainable and health-conscious context.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 02 7234 2701
Email: ammissioni@unicatt.it
Address: Universita Cattolica del Sacro Cuore, L.go A. Gemelli 1, 20123 Milan, Italy
