Digital Business and Innovation
The Master of Business Administration in Digital Business and Innovation is a one-year, full-time, on-campus program designed to provide students with the skills and knowledge to lead and innovate in the digital business world. The program focuses on digital transformation, business innovation strategies, and the integration of cutting-edge technologies into business models. Students will explore topics such as digital marketing, e-commerce, data analytics, and entrepreneurship in the digital age.
Graduates will be well-prepared for careers in digital strategy, innovation management, and entrepreneurship. The program equips students with the tools needed to drive digital transformation in organizations, launch new ventures, and develop innovative solutions in a rapidly changing business environment. Montpellier University offers access to industry professionals, real-world case studies, and entrepreneurial networks, ensuring students gain practical experience to excel in the digital business landscape.
Key Facts
Key Facts
- Program Title: Digital Business and Innovation
- Degree Type: Master of Business Administration
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 06 June 2026
- Location: Montpellier University, France
- Field of Study: Innovation Management
- Language of Instruction: English
Program Structure
Semester 1 - Foundations in Digital Business and Innovation
- Introduction to Digital Business Strategies
- Innovation Management and Business Transformation
- Digital Transformation and Technology Management
- Research Methods in Digital Business
Semester 2 - Advanced Digital Business and Innovation
- Digital Marketing and E-commerce
- Business Models and Digital Platforms
- Seminar: Innovations in Digital Business
- Research Project / Fieldwork in Digital Business
Career Opportunities
Graduates of the Digital Business and Innovation program are well-prepared for careers in digital marketing, e-commerce, and innovation management. They can work as digital business managers, innovation consultants, e-commerce specialists, and technology entrepreneurs. With the increasing digitalization of business, there is strong demand for professionals who can drive digital transformation and innovation. Graduates often work in tech startups, multinational companies, and consulting firms, helping organizations navigate the digital landscape and innovate in the digital age.
Why Choose This Program
The Digital Business and Innovation program provides students with expertise in digital business strategies, e-commerce platforms, and innovation management. Students learn about the latest trends in digital marketing, business technology, and digital product development, preparing them for roles in digital business and entrepreneurship. The program’s practical focus ensures that graduates are ready to lead digital transformation initiatives in various industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +33 4 34 43 21 00
Email: contact@umontpellier.fr
Address: University of Montpellier, 163 Rue Auguste Broussonnet, 34090 Montpellier, France
