Pompeu Fabra University (UPF)
S. Master
On Campus
Pompeu Fabra University (UPF)
Pompeu Fabra University (UPF)
Barcelona
Spain

Digital Culture and Emerging Media

About

The Digital Culture and Emerging Media Master of Science is a one-year, full-time on-campus program that explores the evolving relationship between digital technologies, media ecosystems, and contemporary culture. The program focuses on key areas such as digital communication, media theory, platform culture, interactive media, and emerging technologies. Students develop a strong understanding of how digital environments shape cultural production, consumption, and interaction in today’s interconnected world.

Graduates will be well-prepared for careers in Digital Media Strategy, Content Creation, Media Management, and Cultural Research across media organizations, creative industries, digital agencies, and cultural institutions. The program provides a solid interdisciplinary foundation, enabling students to analyze and manage the impact of emerging media technologies on society and communication practices.

Key Facts

Program Details
Degree: S. Master
Location: Barcelona, Spain
Academic Information
Area of study: Media Management
Study Format
Study Type: On Campus
Format: Full-time
Language
-

Key Facts

  • Program Title: Digital Culture and Emerging Media
  • Degree Type: S. Master
  • Duration: 1 year
  • Mode of Study: Full-time, On Campus
  • Application Deadline: 04 September 2026
  • Location: Pompeu Fabra University (UPF), Spain
  • Field of Study: Media Management
  • Language of Instruction: English

Program Structure

Semester 1 – Foundations of Digital Culture and Media

  • Introduction to Digital Media and Culture
  • Media and Communication Technologies
  • Social Media and Digital Communication
  • Research Methods in Digital Media

Semester 2 – Advanced Digital Media and Culture

  • Digital Content Creation and Distribution
  • Emerging Trends in Media Technologies
  • Media Ethics and Policy
  • Thesis / Applied Research Project

Career Opportunities

Graduates of the Digital Culture and Emerging Media Master’s program are highly sought after in media production, digital marketing, and social media management. With expertise in digital media, media production technologies, and emerging cultural trends, graduates can pursue roles as digital content creators, media managers, social media strategists, or digital communication specialists. The increasing importance of digital platforms ensures strong career prospects in media companies, advertising agencies, and digital marketing firms.

Why Choose This Program

Digital Culture and Emerging Media program focuses on digital media, emerging technologies, and cultural trends. Students will explore how digital media shapes modern culture, communication strategies, and consumer behavior. The program prepares graduates for careers in digital media production, online content management, and media strategy, equipping them with the skills to work in the dynamic world of digital communication.

Contact Information

For further information, please contact the admissions office at:
Phone: +34 935 422 000
Email: info@upf.edu
Address: Pompeu Fabra University (UPF), Plaça de la Mercè, 10-12, 08002 Barcelona, Spain

Duration
-
Tuition fee
$6,610.00/year
Location
Barcelona, Spain
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