Economics and Management - Market-oriented Management
The Economics and Management - Market-oriented Management Master's program at University of Lucerne is a 1.5-year, full-time, on-campus degree that focuses on creating business strategies in response to market demands. Students will study topics like consumer behavior, marketing, and competitive strategy, providing the skills to lead businesses in dynamic markets.
Graduates will be equipped for marketing management and business leadership roles, able to develop market-driven strategies that enhance organizational growth.
Key Facts
Program Structure
Semester 1 – Foundations of Market-Oriented Management
- Introduction to Market-Oriented Management
- Consumer Behavior
- Marketing Strategies
- Business Economics
Semester 2 – Advanced Market-Oriented Management
- Strategic Marketing Management
- Market Research Techniques
- Digital Marketing
- International Business
Semester 3 – Applied Project & Thesis
- Market-Oriented Management Project
- Thesis Research & Development
- Industry Case Studies
Career Opportunities
Graduates of the Economics and Management - Market-Oriented Management Master’s program are well-prepared for careers in market analysis, strategic management, consumer behavior, and business development. They can work as marketing managers, brand consultants, product managers, and market analysts. With businesses increasingly focused on consumer-centric strategies, graduates have strong career prospects in marketing agencies, product companies, and multinational corporations.
Why Choose This Program
The Economics and Management - Market-Oriented Management program focuses on the relationship between economics and market strategies. Students learn how to analyze market trends, develop business strategies, and optimize marketing campaigns to meet consumer demand. The program’s strong emphasis on practical market applications and strategic management ensures that graduates are ready to lead in market-driven environments.
Contact Information
For further information, please contact the admissions office at:
Phone: +41 41 229 50 00
Email: study@unilu.ch
Address: University of Lucerne, Frohburgstrasse 3, 6002 Lucerne, Switzerland
