International marketing, management and organization
The International Marketing, Management, and Organization Master's program at University of Udine is a two-year, full-time, on-campus degree that prepares students for roles in global marketing and organizational management. Students will explore international marketing strategies, business management, and organizational behavior to work in multinational environments.
Graduates will be equipped for international marketing and management roles, with the knowledge to lead cross-cultural teams and develop global business strategies in a variety of industries.
Key Facts
Key Facts
- Program Title: International marketing, management and organization
- Degree Type: S. Master
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 24 July 2026
- Location: University of Udine, Italy
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Introduction to Global Marketing
- Principles of Marketing
- Strategic Marketing Management
- Consumer Behavior in International Markets
- Marketing Research
Semester 2 – International Marketing Strategies
- Cross-cultural Marketing
- International Brand Management
- Global Supply Chain and Logistics
- Digital Marketing
Semester 3 – Advanced Marketing Practices
- International Business Environment
- Marketing Communication Strategies
- Social Media and E-commerce Marketing
- Research Project in Marketing
Semester 4 – Master’s Thesis and Final Project
- Independent Research / Thesis
- Strategic Marketing Plan Development
- Final Presentation and Portfolio
Career Opportunities
Graduates of the International Marketing, Management and Organization Master’s program are well-prepared for careers in global marketing, international business management, brand management, and strategic marketing. They can work as marketing managers, international business consultants, brand strategists, and global marketing analysts. With the increasing importance of global markets, graduates have strong career prospects in multinational corporations, marketing firms, and international organizations.
Why Choose This Program
The International Marketing, Management and Organization program provides students with advanced knowledge in global marketing strategies, international business operations, and organizational behavior. Students learn to manage marketing campaigns across cultures, develop brand strategies, and optimize business processes in international markets. The program’s interdisciplinary approach prepares graduates to lead in the dynamic and competitive global business environment.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 0432 556111
Email: immatricolazioni@uniud.it
Address: University of Udine, Via delle Scienze 206, 33100 Udine, Italy
