Luxury Management
The Luxury Management Master's program at Universita Cattolica del Sacro Cuore is a one-year, full-time, on-campus degree focused on the management of luxury brands. Students will explore branding, marketing, and business strategies in the luxury industry, including fashion, automotive, and hospitality sectors.
Graduates will be ready for luxury brand management and marketing roles, working with prestigious brands to create exclusive consumer experiences. The program provides insights into high-end consumer behavior and luxury market trends, ensuring students are equipped for a competitive industry
Key Facts
Program Structure
Semester 1 – Introduction to Luxury Management
- Introduction to the Luxury Industry
- Consumer Behavior in Luxury Markets
- Brand Management in Luxury
- Marketing and Communication for Luxury Brands
- Financial Management in Luxury
Semester 2 – Advanced Luxury Management
- Luxury Goods and Services Management
- Sustainability in Luxury Business
- Global Luxury Markets
- Strategic Management for Luxury Brands
- Digital Transformation in Luxury
Career Opportunities
Graduates of the Luxury Management Master’s program are highly sought after in luxury brand management, high-end retail marketing, luxury hospitality, and luxury goods sales. They can work as brand managers, retail managers, marketing consultants, and luxury sales experts. With the growing demand for luxury goods and services, graduates have strong career prospects in luxury goods companies, upscale retailers, hospitality brands, and luxury service providers.
Why Choose This Program
The Luxury Management program focuses on the unique challenges and opportunities in managing luxury brands and services. Students gain expertise in luxury marketing, customer relationship management, and the intricacies of luxury product positioning. The program’s focus on high-end market trends and consumer behavior ensures that graduates are well-prepared to lead in the luxury sector, offering a competitive edge in this dynamic and exclusive industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 02 7234 2701
Email: ammissioni@unicatt.it
Address: Universita Cattolica del Sacro Cuore, L.go A. Gemelli 1, 20123 Milan, Italy
