Marketing Analytics and Data
The Master of Science in Marketing Analytics and Data at the University of Groningen is a one-year, full-time, on-campus program designed to provide students with the skills to analyze data and make data-driven decisions in marketing. This program combines marketing theory with advanced analytical techniques, focusing on topics such as consumer behavior, marketing strategy, and digital analytics. Students will explore the use of big data, machine learning, and predictive modeling to optimize marketing efforts and drive business growth.
Graduates will be well-prepared for careers in marketing analytics, data-driven marketing, and digital strategy. The University of Groningen offers access to state-of-the-art resources, expert faculty, and valuable industry connections, ensuring students are equipped with the tools and knowledge to succeed in the fast-paced and evolving field of marketing analytics.
Key Facts
Key Facts
- Program Title: Marketing Analytics and Data
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: University of Groningen, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing Analytics
- Introduction to Marketing Analytics
- Data Collection and Analysis Techniques
- Customer Behavior and Segmentation
- Research Methods in Marketing Data
Semester 2 – Advanced Marketing Analytics
- Predictive Analytics in Marketing
- Digital Marketing and Data Analytics
- Big Data in Consumer Insights
- Research Project in Marketing Analytics
Career Opportunities
Graduates of the Marketing Analytics and Data Master’s program can work in data-driven marketing, market research, and consumer behavior analysis. With expertise in analytics tools and marketing strategies, graduates are prepared for roles as marketing analysts, data scientists, or digital marketing strategists. The increasing importance of data in decision-making ensures high demand for graduates in marketing agencies, tech companies, and consultancy firms.
Why Choose This Program
The Marketing Analytics and Data Master’s program provides students with the skills to analyze and interpret consumer data to develop effective marketing strategies. Students learn to use data analytics tools and techniques to drive decisions in marketing campaigns. The program’s practical approach ensures that graduates are well-equipped to use data to optimize marketing performance. Graduates leave with the ability to harness the power of data in a marketing context, ready to lead in the field of digital marketing and analytics.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 50 363 9111
Email: study@rug.nl
Address: University of Groningen, Broerstraat 5, 9712 CP Groningen, Netherlands
