The Marketing Master of Science is a 10-month, part-time online program designed to provide advanced knowledge in contemporary marketing principles and strategies. The program focuses on key areas such as digital marketing, consumer behavior, brand management, market analytics, and strategic communication. Students develop both analytical and practical skills to understand market dynamics and create effective, data-driven marketing strategies in competitive business environments.
Graduates will be well-prepared for careers in Marketing Strategy, Digital Marketing, Brand Management, and Market Research across multinational companies, advertising agencies, e-commerce platforms, and consulting firms. The program offers a flexible, practice-oriented learning experience that enables students to apply modern marketing tools and techniques in global and digital markets.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 10 months
- Mode of Study: Part-time, Online
- Application Deadline: 24 February 2027
- Location: Pompeu Fabra University (UPF), Spain
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
- Introduction to Marketing Concepts
- Market Research and Consumer Insights
- Branding and Advertising Strategies
- Online Research Methods in Marketing
Semester 2 – Advanced Marketing Topics
- Digital Marketing Strategies
- Marketing Communications and Media Planning
- Customer Relationship Management
- Online Research Project / Case Study
Career Opportunities
Graduates of the Marketing Master’s program are highly valued in market research, advertising, and consumer behavior. With expertise in marketing analytics, digital media, and branding, graduates can pursue roles as marketing analysts, brand managers, digital marketing specialists, or sales consultants. The increasing shift towards data-driven marketing ensures strong career prospects in advertising agencies, retail, and e-commerce sectors.
Why Choose This Program
Marketing program focuses on consumer behavior, market analysis, and brand development. Students will gain practical knowledge in digital marketing, consumer insights, and marketing strategies. The program prepares graduates for leadership roles in marketing departments, equipping them with the skills to manage marketing strategies and optimize campaigns across various industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 935 422 000
Email: info@upf.edu
Address: Pompeu Fabra University (UPF), Plaça de la Mercè, 10-12, 08002 Barcelona, Spain
