Consumer Studies
The Master of Science in Consumer Studies is a two-year, full-time on-campus program that focuses on understanding consumer behavior, market dynamics, and the impact of consumer choices on society and the environment. The program covers topics such as consumer psychology, sustainable consumption, product design, and policy development, with a strong emphasis on research and practical applications in the field of consumer science.
Graduates will be well-prepared for careers in consumer research, marketing, sustainability consultancy, and policy development. Wageningen University & Research provides access to interdisciplinary research projects, global networks, and a solid academic framework, ensuring students gain a comprehensive understanding of consumer behavior and its role in shaping sustainable societies.
Key Facts
Key Facts
- Program Title: Consumer Studies
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 June 2026
- Location: Wageningen University & Research, Netherlands
- Field of Study: Family & Consumer Science
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Consumer Studies
- Introduction to Consumer Behavior
- Consumer Economics and Policy
- Marketing and Consumer Psychology
- Research Methods in Consumer Studies
Semester 2 – Advanced Consumer Studies
- Consumer Rights and Protection
- Sustainable Consumption and Production
- Consumer Trends and Digital Media
- Research Project in Consumer Studies
Semester 3 – Specialized Consumer Studies
- E-commerce and Consumer Behavior
- Consumer Health and Well-being
- Ethical Consumption and Sustainability
- Research in Specialized Consumer Studies Areas
Semester 4 – Master’s Thesis & Final Project
- Independent Research / Thesis
- Application of Consumer Studies Concepts in Business
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Consumer Studies Master’s program can work in market research, consumer behavior analysis, and product development. With expertise in consumer psychology, behavior analysis, and marketing, graduates are prepared for roles as market researchers, consumer analysts, or brand managers. This program offers opportunities in marketing agencies, consulting firms, and consumer goods companies.
Why Choose This Program
The Consumer Studies Master’s program equips students with a deep understanding of consumer behavior, market trends, and decision-making processes. Students explore the psychological, social, and economic factors that influence consumer choices. The program’s focus on research and data analysis ensures that graduates are well-prepared to make strategic decisions in marketing and consumer behavior analysis. Graduates are equipped to drive consumer-centric strategies in diverse industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 (0)317 48 9111
Email: studentservices@wur.nl
Address: Wageningen University & Research, Droevendaalsesteeg 4, 6708 PB Wageningen, Netherlands
