Economics and communication for management and innovation
Sapienza University of Rome offers the Master's in Economics and Communication for Management and Innovation, a two-year, full-time on-campus program that combines the principles of economics with the strategic use of communication in business management and innovation. The program focuses on equipping students with the analytical skills to assess economic trends and the communication strategies needed to drive business growth and technological advancement.
Graduates will be well-prepared for careers in corporate communication, business development, and innovation management, with the ability to integrate economic insights with effective communication to promote business success. This program provides students with the tools to navigate the evolving demands of the global market and foster innovation in diverse industries.
Key Facts
Program Structure
Semester 1 - Foundations in Economics and Communication for Management and Innovation
- Introduction to Economics and Business Management
- Communication Strategies for Business and Innovation
- Economic Theories and Market Analysis
- Research Methods in Management and Communication
Semester 2 - Advanced Economics and Communication for Innovation
- Business Communication and Strategic Innovation
- Organizational Behavior and Leadership
- Seminar: Innovations in Economics and Communication
- Research Project / Fieldwork in Business Management
Semester 3 - Specialization & Applied Research
- Marketing and Corporate Communication
- Entrepreneurship and Innovation in Business
- Research Project / Fieldwork in Management and Innovation
- Elective Modules in Global Business or Marketing Strategy
Semester 4 - Master’s Thesis & Final Project
- Independent Research / Thesis
- Data Analysis and Business Solutions
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Economics and Communication for Management and Innovation program are well-prepared for careers in business management, marketing, and strategic communication. They can work as business analysts, marketing managers, communication strategists, and innovation consultants. With the increasing importance of communication in business, professionals in this field are in high demand. Graduates often work in multinational corporations, marketing agencies, and consultancy firms, driving business innovation and growth.
Why Choose This Program
The Economics and Communication for Management and Innovation program combines economic theory with communication strategies and business management practices. Students gain hands-on experience in economic analysis, marketing strategies, and communication techniques. The program’s interdisciplinary approach ensures that graduates are equipped to lead innovation and improve communication strategies within organizations.
Contact Information
For further information, please contact the admissions office at:
Phone: +39 06 4991 1
Email: urp@uniroma1.it
Address: Sapienza University of Rome, Piazzale Aldo Moro 5, 00185 Rome, Italy
